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Microsoft Dynamics CRM Manager
2 months ago
We are seeking an experienced Microsoft Dynamics CRM Manager to take full ownership of our vital business tool, Microsoft Dynamics 365. As a key member of our dynamic marketing team, you will work closely with various commercial sectors to identify unique requirements and develop customized solutions.
The ideal candidate will have a deep understanding of business processes and a proven track record of deploying, configuring, and managing Microsoft Dynamics 365. You will also have a strong grasp of the Microsoft stack (O365 & Azure), Marketo, and Power Platform solutions.
Key Responsibilities:
- Take product ownership of the Dynamics 365 platform in the UK, covering Sales (CRM), Client Care, Field Services, and Customer Voice.
- Manage the deployment and customization of the Microsoft Dynamics 365 environment to align with business needs and requirements.
- Gather and document business processes, and advise on future state improvements.
- Act as the primary contact for Microsoft Dynamics internally, offering daily support to super users and commercial team members, and ensuring best practices through Definition Handbooks, Quick Start Guides, and user training.
- Analyze and monitor data quality and segmentation opportunities, ensuring all data feeds comply with GDPR.
- Manage the UK CRM/Lead Management strategy in alignment with business objectives.
- Oversee the development of a customer lifecycle journey, identifying touchpoints, opportunities, recommendations, and strategies at each stage.
- Build, execute, and optimize targeted automated sales/marketing journeys to boost lead generation, sales conversion, and client retention.
- Create highly engaging and personalized campaigns, with an emphasis on testing and learning to optimize future results.
- Continuously analyze data, making recommendations for new campaigns to drive sales and identify cross-sell and upsell opportunities.
- Develop reporting dashboards for Senior Management to measure KPIs accurately and determine ROI.
- Build effective relationships with all stakeholders across the business.
Essential Skills:
- Experience with Dynamics 365 in a consulting role.
- Experience with Marketo to support sales and marketing efforts across the business.
- Adept at business requirement analysis with a focus on reducing development effort and simplifying delivery.
- Experience of large-scale CRM implementations.
- Business process mapping, modelling and documentation knowledge.
- Ability to lead engagements and present to the C-Suite stakeholders.
- Excellent presentation and demonstration skills.
- Excellent communication skills - both verbal and written.
- Motivated self-starter - with the ability to work remotely.
- Organisation and planning - plans, organises and schedules in an efficient manner, focuses on key priorities.