Digital Marketing Specialist

5 days ago


London, Greater London, United Kingdom Lewis Full time
{"title": "Paid Media Specialist", "description": "Purpose of the Role

The Paid Media Specialist is a skilled digital marketing professional responsible for the day-to-day planning, delivery, and optimization of paid advertising campaigns across various online platforms for LEWIS' digital clients.

Responsibilities
  1. Develop and execute paid media strategies to achieve client objectives.
  2. Manage and optimize paid media campaigns across multiple channels, including Google Ads, LinkedIn, YouTube, Facebook, Twitter, and Instagram.
  3. Collaborate with the Integrated Marketing team to understand client goals and target audiences to develop effective paid media strategies.
  4. Analyze data to identify trends, opportunities, and areas of improvement, preparing regular performance reports for clients.
  5. Coordinate communication with select clients and ensure deadlines are met.
  6. Support relationships with clients, establishing LEWIS as a valuable long-term partner for digital marketing services.
About You

We are seeking a motivated and proactive Paid Media Specialist with a strong background in paid media and digital marketing. The ideal candidate will have hands-on experience in running paid media campaigns across multiple channels, including Google Suite, Facebook, Instagram, and LinkedIn.

The successful candidate will have a deep understanding of digital advertising strategies, with a proactive approach to achieving campaign objectives and maximizing return on investment.

They will be proficient in data analysis, using tools like Google Analytics and advertising platforms' analytics dashboards.

The ideal candidate will have excellent communication skills to effectively convey campaign performance and recommendations to both technical and non-technical stakeholders.

", "lang_code": "en"}

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