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Digital Marketing Specialist

2 months ago


Birmingham, Birmingham, United Kingdom In Technology Group Limited Full time

Job Title: Digital Marketing Specialist

Location: Hybrid

Salary: Up to £40,000 DOE

Job Overview:

As a Digital Marketing Specialist at In Technology Group Limited, you will play a crucial role in developing, implementing, and managing our digital marketing campaigns across various channels. You will be responsible for creating engaging content, optimizing online advertising strategies, and analyzing data to ensure our digital efforts are aligned with business goals.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive customer acquisition.
  • Create compelling and relevant content for various digital platforms, including social media, email, and the company website.
  • Manage and optimize online advertising campaigns, including pay-per-click (PPC) and display advertising.
  • Conduct thorough analysis of digital marketing performance metrics and provide actionable insights to improve campaign effectiveness.
  • Stay current with industry trends and emerging technologies to ensure our digital marketing efforts remain innovative and competitive.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in digital marketing with a focus on social media, SEO, email marketing, and online advertising.
  • Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
  • Proficiency in using digital marketing tools and platforms, such as Google Analytics, AdWords, and social media management tools.

Requirements:

  • Ability to think creatively and develop innovative ideas.
  • Strong communication and project management skills.
  • Ability to work independently and as part of a team.

What We Offer:

  • A competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.

Key Words: Digital Marketing Manager, Digital Strategist, Digital Marketing Director, Digital Marketing Executive, Digital Marketing Analyst, Digital Marketing Coordinator, Digital Marketing Consultant, Marketing Agency, SEO, PPC, Social Media, Content Creation