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PPC Campaign Manager

3 months ago

Leeds, Leeds, United Kingdom Invigorate Recruitment Careers Full time

Digital Marketing Manager

Location: Leeds

Salary: £40k per annum

Work Arrangement: 1-day Work From Home

Invigorate Recruitment is excited to present an opportunity for a talented individual to join a prominent brand in the Ecommerce sector as a Digital Marketing Manager. This dynamic role is pivotal in driving the company's ambitious growth objectives, with a primary emphasis on enhancing customer acquisition and retention through effective digital marketing strategies.

In collaboration with the Senior Digital Marketing Manager, the Digital Marketing Manager will thrive in a fast-paced setting, bringing a commercial mindset and hands-on expertise to the development and execution of an in-house digital marketing strategy. A significant focus will be placed on Pay-Per-Click (PPC) advertising, particularly utilizing Pmax and Shopping campaigns.

Key Responsibilities of the Digital Marketing Manager:

  1. Oversee the performance of the PPC channel, including Pmax, Shopping Demand Generation, and keyword strategies across Google and Bing, with guidance from the Senior Digital Marketing Manager.
  2. Manage and optimize a multi-million-pound in-house PPC campaign, ensuring effective allocation of resources and maximization of return on investment.

This role offers an exciting opportunity to make a substantial impact within a forward-thinking organization.