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Marketing Lead

2 months ago

SouthendonSea, Southend-on-Sea, United Kingdom Leicestershire County Care Ltd Full time
Marketing Lead Job Description

At Leicestershire County Care Ltd, we are seeking a highly skilled Marketing Lead to drive our marketing initiatives and enhance our brand presence.

About the Role:

We are looking for a dynamic and creative individual to spearhead our marketing strategies, focusing on building strong relationships, crafting compelling content, and analysing campaign performance.

Key Responsibilities:

  • Digital Strategy: Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media management, and content marketing to enhance brand visibility.
  • Content Creation: Write and curate engaging content for our website, newsletters, and social media platforms, showcasing our care homes and their activities.
  • Performance Analysis: Utilise data analytics to track marketing performance metrics, assess campaign effectiveness, and optimise strategies for better conversion rates.
  • Project Management: Organise and manage multiple marketing projects, ensuring timelines and budgets are met while delivering high-quality results.
  • Creativity and Innovation: Generate innovative marketing concepts and campaigns that resonate with our target audience and promote our mission.
  • Communication and Collaboration: Foster strong relationships with internal teams, external partners, and the public through excellent verbal and written communication.
  • Relationship Management: Build and maintain partnerships with senior management, home managers, suppliers, and marketing partners to ensure cohesive marketing efforts.
  • Sector Knowledge: Leverage your understanding of the care home sector to tailor marketing strategies to meet specific regulatory and audience needs.
  • Technical Proficiency: Utilise marketing tools and software, including CMS platforms and graphic design tools, to enhance our marketing efforts.
  • Strategic Budget Management: Oversee marketing budgets, monitor expenses, and collaborate with directors to ensure effective and cost-efficient spending.

Requirements:

  • Proven expertise in digital marketing and social media strategies.
  • Exceptional writing and content creation skills.
  • Strong analytical abilities with proficiency in tracking metrics and data analysis.
  • Excellent organisational skills for effective project and budget management.
  • Creative mindset with the ability to think outside the box.
  • Outstanding communication skills, both verbal and written.
  • Experience in relationship building and stakeholder engagement.
  • Familiarity with the care sector and its unique marketing requirements.
  • Basic proficiency in marketing software and tools.
  • Having a driving license is essential.

Why Work with Us:

At Leicestershire County Care Ltd, you will have the opportunity to make a significant impact in a fulfilling industry while working alongside a dedicated team. We offer a supportive work environment and opportunities for professional growth.

How to Apply:

If you're ready to lead our marketing efforts and contribute to our mission, please send your resume and a cover letter detailing your relevant experience.