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Membership Sales Leader
2 months ago
If you are an enthusiastic and results-oriented professional with a passion for community engagement and excellence, we invite you to explore this opportunity.
Join us in making a significant difference in the lives of our members.
About Us: At Fitness First, we are dedicated to promoting health and fitness and its transformative impact on our lives.
We bring energy, enthusiasm, and commitment to everything we do, inspiring others to discover their own passion for health and fitness.
We are looking for a proactive and results-focused Membership Sales Leader to become part of our team and enhance our membership growth and revenue.
Job Purpose:
As the Membership Sales Leader, your main goal is to drive both unit and revenue sales performance, supporting the club's positive member growth objectives. You will provide regular updates, guidance, and strategies to engage and develop the team to meet new member targets with quality memberships. Through effective leadership and sales integrity, you will ensure that all prospects and members receive an outstanding joining experience. In the absence of the General Manager and other Department Heads, you will also assume Duty Manager responsibilities, ensuring operational standards, health & safety, and the club's commercial performance.
Key Responsibilities:
Sales and
Member Engagement: Oversee new appointments and tours, tailoring each interaction and conducting structured communication. Follow up with no-shows and non-joiners to address concerns and re-schedule appointments. Assess and modify sales strategies based on performance metrics. Confirm next day's appointments with a personalized approach to reduce cancellations. Organize and execute 'call drives' to proactively connect with potential prospects and arrange appointments. Record data and outcomes of calls, appointments, and tours using company systems.
Lead Generation and Conversion:
Identify new lead generation opportunities, such as corporate partnerships and community initiatives. Implement a detailed plan to exceed sales targets by converting leads into loyal members. Ensure exceptional service to enhance the joining experience and promote referrals.
Team Development and Training:
Conduct regular meetings to coach, motivate, and develop the team. Provide immediate feedback to team members who do not deliver exceptional service. Guide new joiners towards personalized 1-1 sessions or group exercise classes. Offer comprehensive training on the 'Joining Experience' focusing on personalized tours.
Operational Excellence:
Maintain operational excellence in all interactions. Always comply with company policies and procedures.
Duty Management:
Ensure a warm welcome and experience for every member at every opportunity. Deliver an excellent joining experience and tour for every guest. Encourage members to participate in group exercise classes and book 1-1 sessions. Maintain high standards of cleanliness and hygiene in the club. Lead on the safety of the club, ensuring compliance with all regulations. Ensure all staff are clear on their responsibilities and tasks per shift. Deliver duty management with 100% consistency, including opening/closing duties and compliance.
What's in it for you:
Bonus Scheme: Competitive bonus structure based on club performance and individual KPIs.
Benefit Portal:
Access to a comprehensive benefits portal offering significant discounts on various products and services.
Health and Wellness:
Complimentary gym membership for you and discounts for family members.
Professional Development:
Opportunities for ongoing professional development and career advancement.
