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Senior Communications Director
2 months ago
Goodwin is seeking a highly skilled Senior Manager of Communications to lead our public relations and communications activities across the United Kingdom and Europe. As a trusted media relations adviser and collaborator to our lawyers and business professionals, you will play a key role in planning and executing impactful media campaigns to elevate our firm's visibility in the region.
Key Responsibilities- Develop and Execute Public Relations Strategy
- Partner with global Director of Communications and Managing Director of Client Development for Europe and Asia to assess and revise our public relations strategy in the United Kingdom and across Europe.
- Lead the execution of the strategy, coordinating and managing all public relations activities for our United Kingdom (Cambridge and London), Germany (Frankfurt and Munich), Paris, and Luxembourg offices.
- Build and Maintain Relationships with Key Stakeholders
- Develop a deep understanding of our firm and stay informed on industry trends to proactively identify strategic media opportunities that resonate with our core practice areas.
- Build and maintain strong relationships with key journalists across business, legal, and trade press, leveraging these connections to generate and pitch story ideas that highlight our expertise.
- Coordinate with Global Teams
- Coordinate with both local client development teams and PR and marketing colleagues globally, sharing information and ensuring consistent messaging.
- Support day-to-day public relations activities, including drafting, editing, and proofreading a variety of external communications materials, awards, and surveys.
- Oversee European Client Development Teams
- Oversee a coordinated approach by European client development teams to legal directory submissions.
- Establish meaningful relationships with key stakeholders at directories, collate annual results, and refine our approach to the submission process.
- Work with Global Social Media Team
- Work alongside our global social media team to ensure consistent and targeted use of social platforms to elevate our brand.
- Train and Prepare Partners
- Train and prepare partners for media interactions and identify strategic writing opportunities that align with marketing and client development efforts.
- Establish Metrics and Feedback Mechanisms
- Assist in establishing metrics and feedback mechanisms to measure the success of communication strategies and tactics.
- 7+ years of corporate communications or agency media relations experience (preferably in the legal/professional services sector).
- BA, BS or equivalent.
- Strong experience in public relations, preferably in the professional services or corporate communications sectors, with a focus on managing PR activities across multiple European countries.
- Excellent writing, editing, and data analytics skills.
- Strong communication and presentation skills.
- Strong research and information-gathering skills; ability to create media pitches on a broad range of complex topics.
- Ability and willingness to build strong relationships and collaborate across our global marketing and client development teams and to navigate across a matrixed organization.
- Strong project management and process implementation skills.
- Excellent project management abilities and impeccable attention to detail.
- Proficient in Microsoft Word, Excel, and PowerPoint.
