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Senior Digital Marketing Manager
2 months ago
We are seeking a highly skilled Senior Digital Marketing Executive to join our team at Senior Care Authority of Inland Empire, CA. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies to drive business growth and improve customer engagement.
Key Responsibilities- Website Management: Oversee the maintenance, optimization, and development of our website to ensure a seamless user experience and high conversion rates. Collaborate with our sales team and web developers to implement improvements.
- Search Engine Optimization (SEO): Develop and execute SEO strategies to improve organic search rankings, increase website traffic, and drive lead generation. Conduct keyword research, on-page optimization, and backlink building.
- Pay-Per-Click (PPC) Advertising: Manage and optimize PPC campaigns across platforms to drive targeted traffic and conversions. Analyze performance and adjust strategies as needed.
- Email Marketing: Create and manage email marketing campaigns to nurture leads and drive sales. Design, content, segmentation, and analysis of performance are key components of this role.
- Social Media Management: Develop and implement social media strategies to enhance brand awareness, engage with our audience, and drive traffic to our website. Manage our company profiles on relevant platforms.
- Graphic Design: Oversee the creation of visual content for digital marketing campaigns, ensuring all graphics align with our brand identity.
- Planning and Reporting: Develop digital marketing plans and campaigns. Regularly report on key metrics, performance, and ROI to senior management. Use data-driven insights to inform and adjust strategies.
- Content Creation: Lead the content strategy and production for our company website. Ensure content is relevant, valuable, and aligned with our business goals.
- Liaising with Manufacturers: Maintain strong relationships with manufacturers to ensure consistent brand messaging and collaboration on co-marketing opportunities.
- Bachelor's degree in Marketing, Business, Communications, or a related field OR 5+ years of experience in digital marketing, preferably in a B2B setting.
- Expertise in website management, SEO, PPC, email marketing, social media, and content creation.
- Proficiency in graphic design software (e.g., Adobe Creative Suite) and content management systems (e.g., WordPress).
- Experience in the manufacturing or industrial sector is desirable.
- Familiarity with CRM software (e.g., Salesforce, HubSpot).
- Knowledge of HTML, CSS, and basic web development principles.
- Ability to manage multiple projects simultaneously and meet deadlines.
- 23 days holiday + bank holidays + birthday off
- Free on-site parking
- Regular company social events
- Employee assistance programs
- Cycle to work and more
