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Marketing Manager

2 months ago

South West England, United Kingdom Robert Walters Full time

Job Title: Marketing Manager

Job Type: Full-time

Location: Remote

Salary: £41,000

Job Overview:

A leading real estate company, Robert Walters, is seeking a skilled Marketing Manager to join their team. As an Outlet Marketing Manager, you will play a crucial role in delivering central communications strategies across their assets.

Key Responsibilities:

  • Support the National Campaign Manager in gathering site-specific insights from across the portfolio through regular stakeholder engagement, reporting back to the National Marketing Manager and Director to inform strategy and planning.
  • Liaise with Retail Managers by providing regular updates to asset-level customers (retailers, occupiers), keeping them informed of all site-specific promotional and marketing activities.
  • Work with the Digital Manager and The Content Emporium to ensure all occupier offers, promotions are published in line with the 48-hour SLA. Collaborate with Retail Managers to source content.
  • Assist with the delivery of multi-centre media plans and PR management across the Outlet portfolio.
  • Lead on all marketing activity for Clarks Village and be the main point of contact for stakeholders and agencies for that outlet.
  • Work with Digital Manager to coordinate digital and social content for agency partner, including the development of engaging local stories.
  • Support agency partners and centre teams in the operational delivery of an agreed commercial events and promotions programme, working with the central team as required. Deliver in line with Health & Safety & Insurance protocols.
  • Support Marketing Operations by coordinating asset-level activity.
  • Develop good community links, including CR partners and stakeholders.
  • Represent the Retail Marketing function for multiple customers, including visitors, brand partners, Portfolio Managers / Centre Directors / Operations team.
  • Contribute to reporting for the central team, show results of marketing activity and its impact on commercial KPIs.
  • Follow correct approval procedures in relation to the raising of POs, invoicing and other necessary administration.
  • Attend face-to-face and Teams meetings representing the marketing team with stakeholders, brand partners and appropriate third-parties.
  • Working within a geographically dispersed team with central responsibilities; projects and marketing programmes will be allocated by the National Campaign Manager as workloads and priorities allow.
  • Personal responsibility for managing multiple projects and updating relevant team members are essential.

Requirements:

  • Experience in developing relationships with brand partners and occupiers at asset level.
  • Experience in delivering digital campaigns.
  • Experience in lead on PR campaigns and stunts.
  • Experience in delivering community initiatives.
  • Able to demonstrate adaptability and flexibility in a changing work culture.
  • Portfolio wide approach.
  • Proven ability to process and analyse KPI data.
  • Excellent copywriting skills.