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Trade Promotions Specialist

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Freshwater East, Pembrokeshire, United Kingdom The Kraft Heinz Company Full time

Job Overview

Role Summary

The Trade Promotions Specialist will play a crucial role in aligning corporate goals with the promotional investment strategy. This position will evaluate promotional frameworks and convert insights into actionable recommendations and strategic plans.

Key Duties:

Analyze and recommend the optimal direction for promotional investments (e.g., increase, maintain, or decrease) for product categories based on historical return on investment (ROI) and comparative spending analysis. Collaborate with teams to establish guidelines for trade promotions and pricing strategies tailored to specific categories and customer segments. Deliver promotional guidelines by category and customer, along with historical ROI analysis results, to Sales Support teams for the development of market strategies - Formulate annual promotional plans for targeted groups and customers, and conduct pre-evaluations of activities using scenario analysis tools. Assist in creating structured promotional processes and routines across essential trade management elements, ensuring alignment with annual operating plans and customer schedules. Evaluate and enhance the return on trade investments through optimization recommendations regarding promotional funding, frequency, and depth. Contribute to quarterly assessments of post-promotion performance concerning pricing and trade investments, while actively monitoring the ROI of implemented strategies. Support the annual budgeting process for trade investments by defining yearly promotional strategies aimed at enhancing contribution margins and net sales value over time.

Candidate Profile

Proven experience in transformation initiatives, showcasing a track record of efficiency improvements. Ability to engage effectively with senior stakeholders. Strong analytical capabilities and financial insight that facilitate informed decision-making. Experience in customer-facing roles to effectively communicate and advocate for plans. Excellent interpersonal skills to influence and promote recommendations internally. Strategic thinker with the ability to translate concepts into measurable actions. Familiarity with systems such as IRI, Quantium, Tableau, and promotional evaluation tools is advantageous.

Benefits Overview

Flexible hybrid working arrangements. Recognized as a Great Place to Work. Access to in-house training programs. Corporate discount initiatives and novated leasing options available.

Location

Remote