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Programmatic Manager

2 months ago

Manchester, United Kingdom dentsu Full time

About the Role

Dentsu is a global network of agencies that helps clients navigate the complexities of the modern marketing landscape. As a Programmatic Manager, you will play a critical role in driving the success of our clients' digital advertising campaigns.

Key Responsibilities

  • Develop and execute programmatic campaigns across multiple platforms, leveraging advanced technology and data-driven insights to optimize results.
  • Collaborate with cross-functional teams to plan and strategize programmatic activity, ensuring seamless integration with broader marketing initiatives.
  • Manage and optimize programmatic campaigns, utilizing industry-leading DSPs to drive maximum ROI and efficiency.
  • Analyze large data sets to identify trends and opportunities, providing actionable insights to inform campaign strategy and optimization.
  • Build and maintain strong relationships with clients, stakeholders, and internal teams, ensuring effective communication and collaboration throughout the campaign lifecycle.
  • Stay up-to-date with the latest programmatic trends, technologies, and best practices, applying this knowledge to drive innovation and improvement within the team.
  • Contribute to the development of our programmatic offering, identifying opportunities for growth and improvement, and implementing process enhancements to drive efficiency and quality.

Requirements

  • Minimum 3+ years of experience in programmatic advertising, with a strong understanding of DSPs, ad serving, and buying platforms.
  • Advanced knowledge of MS Office Suite, particularly Excel and PowerPoint, with experience in data analysis and presentation.
  • Exceptional knowledge of the digital advertising ecosystem, including programmatic display, video, and mobile.
  • High degree of numeracy and literacy, with strong analytical and problem-solving skills.
  • Strong communication and interpersonal skills, with the ability to work effectively in a team environment.
  • Experience in people management and leadership a plus.

About Dentsu

Dentsu is a global network of agencies that helps clients navigate the complexities of the modern marketing landscape. Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. We are committed to creating a workplace that is inclusive, respectful, and supportive of all employees, and we welcome applications from people with disabilities, and of all ages, nationalities, backgrounds, and cultures.