Job Summary:

We are seeking a highly skilled and experienced Academic and Communities Marketing Executive to join our team at The Source. As a key member of our marketing department, you will be responsible for developing and executing creative marketing strategies to enhance lead generation and increase our visibility in target markets.

Key Responsibilities:

• Develop and execute marketing strategies to drive sales and brand awareness.
• Support brand development and drive sales through online and offline marketing channels.
• Monitor market trends and competitor activities to inform and adapt the marketing strategy.
• Manage and optimize the CRM system to ensure GDPR compliance and effective campaign creation and analysis.
• Oversee the company website to ensure all content is current, relevant, and optimized for SEO.
• Create and tailor content in collaboration with Business Development Managers and Engineering teams to support sales and project activities.
• Plan and execute marketing communications activities to drive lead generation, customer acquisition, and retention.
• Ensure consistent implementation of the company's corporate identity and brand across all internal and external communications.
• Manage the marketing budget and contribute to the overall marketing efforts by proposing and developing new ideas.

Requirements:

• Degree in Marketing, Business, or a related discipline (or equivalent experience).
• Proven experience in a B2B marketing role, ideally within an engineering, manufacturing, technical, or industrial environment.
• Experience in CRM system management, including administration and campaign execution.
• Proficiency in managing websites through a CMS, such as WordPress.
• Familiarity with analytical and SEO tools like Google Analytics/GA4, Google Console, and Yoast.
• Comfortable in a highly professional, customer-focused environment, with experience in direct customer interactions.

Specialist Equipment Experience:

• Strong computer skills, including proficiency in WordPress, CRM systems, Adobe Creative Suite, and analytics packages.
• Experience with email marketing platforms and other relevant software.

Working at The Source:

We are a dynamic and innovative company that values creativity, teamwork, and customer satisfaction. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.