E-Commerce Marketing Specialist

5 days ago

Glasgow, Glasgow City, United Kingdom Arnold Clark Group Full time
{"title": "Marketing and Ecommerce Executive", "description": "Marketing and Ecommerce Executive

We're seeking a creative and skilled Marketing and Ecommerce Executive to join our Marketing team at our Head Office in Glasgow. With an over 100-strong Marketing team, we keep it all in-house. From working with 30 global car brands to promoting exciting employee initiatives and driving various ecommerce marketplaces, we do it all in this department. We give you the freedom and creativity to develop your own ideas, while working in teams to deliver innovative marketing.

As a Marketing and Ecommerce Executive, you'll work collaboratively with the ecommerce department, a talented bunch of designers, developers, photographers, and copywriters to plan, implement, and analyze all marketing activity for your stakeholders. You'll make decisions based on data, rather than opinion, and have a strong analytical mindset.

Key Responsibilities:

  • Responsible for promoting over 250,000 products across various ecommerce marketplaces, branches, and trade delivery networks.
  • Constantly improving customer experience to maximize conversion and retention.
  • Planning a wide range of innovative marketing activities to drive business online and offline.
  • Developing and implementing an omni-channel digital marketing strategy to help deliver this activity.
  • Identifying opportunities to grow the business and working to tight deadlines and within budget.
  • Writing search-optimized copy and implementing best-practice SEO.
  • Working with web designers to create engaging email campaigns and landing pages that get results.
  • Creating and managing social media PPC campaigns in collaboration with our in-house social media specialists.
  • Working closely with internal stakeholders and reporting regularly on marketing activity.

Requirements:

  • A minimum of 2 years' experience working in a similar, fast-paced ecommerce/digital environment.
  • Experience working on Shopify or similar ecommerce platform is essential.
  • Well-versed in creating direct marketing strategies, including designed, plain text, and automation.
  • Experience in both retail and B2B marketing.
  • Building good relationships with stakeholders comes naturally.
  • Thriving on leading and executing multi-channel marketing campaigns.
  • Hands-on experience with email, paid advertising, and social.
  • Curious and up-to-date with the industry and ever-evolving digital marketing landscape.
  • Basic HTML/CSS skills, with training provided as needed.

What We Offer:

  • Bonus scheme: hard work is rewarded with a bi-annual, performance-related bonus.
  • 33 days' annual leave.
  • Flexible hybrid working: business casual dress code, with development and training opportunities to keep your marketing skills ahead of the pack.
  • Creative workspaces: vibrant and open-plan office with many collaborative workspaces.
  • Employee discounts on cars, rentals, servicing, and more.
  • Private healthcare: employees are eligible for private medical insurance in partnership with AXA.
  • Life assurance: employees are eligible for life assurance.
", "lang_code": "en"}

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