Digital Marketing Strategist

4 weeks ago


Cheltenham, United Kingdom Brave Full time
Job Title: Digital Marketing Specialist

We are seeking an experienced Digital Marketing Specialist to join our team at Brave. As a key member of our digital marketing team, you will be responsible for delivering paid search and social media campaigns that drive customer engagement and lead generation.

About the Role:

The successful candidate will have a proven track record of growing ecommerce sales and ROI through effective paid search and social media strategies. You will be responsible for managing and executing paid social media and paid search campaigns from start to finish, including briefing the creative department for content, collaborating with other marketing teams, and monitoring and analysing campaign performance.

Key Responsibilities:
  • Manage and execute paid social media and paid search campaigns to achieve objectives, budgeting, targeting, testing, and optimisation
  • Brief the creative department for content and collaborate with other marketing teams to align paid social media and paid search strategy with overall business goals and brand identity
  • Monitor and analyse campaign performance using various tools and metrics, providing regular reports and insights on campaign performance and identifying opportunities for improvement and growth
  • Take an active part in and contribute to the Digital Marketing team, keeping up to date with the latest paid search and social trends and best practices
  • Manage client relationships, including regular communication, meetings, calls, and presentations
Requirements:
  • 3-5 years proven experience in managing paid search and social media campaigns
  • Proficient in using various social media platforms, tools, and analytics, such as Meta, TikTok, Pinterest, LinkedIn Campaign Manager, and Google Ads and Google Analytics Certified
  • Experience setting up and working with GA4 and a proven track record of growing ecommerce sales and ROI
  • Excellent copywriting and communication skills, with an eye for detail and creativity, and strong analytical and problem-solving skills
  • Excellent planning, organisation, and communication skills, with the ability to effectively multi-task and deliver and monitor digital marketing campaigns that drive customer engagement and lead generation


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