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Digital Marketing Specialist
2 months ago
This is a fantastic opportunity for a skilled Digital Marketing Specialist to advance their skills and make a meaningful impact on customer experience, working for a well-established retail brand. You'll play a key role in optimizing the existing company website, as well as getting involved in shaping and developing new areas.
If you're passionate about all things digital marketing and website design, this could be a great opportunity for you.
**Key Responsibilities:**
- Manage and optimize the main website, ensuring an exceptional customer experience
- Lead the Conversion Rate Optimization (CRO) program
- Conduct A/B testing to drive business growth
- Create and execute detailed digital briefs, coordinating with various business stakeholders and external agencies
- Work on exciting digital marketing projects to drive business results
- Collaborate with other areas of the marketing team to ensure a seamless user experience
- Interpret website data and performance using Google Analytics to drive informed decisions
**Requirements:**
- Experience in a similar Digital Marketing role, with expertise in websites and user experience
- Experience in A/B testing and CRO to drive business growth
- Experience using Google Analytics to interpret website data and performance
- Ability and confidence to work independently and use initiative
- Good presentation skills to communicate effectively with stakeholders
- Strong communication skills to collaborate with the marketing team
