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Product Development Manager
2 months ago
Job Purpose
The Category Management Specialist will be responsible for maximizing revenue and profitability within the defined group of products or categories they are responsible for, using all available levers to increase sales and/or margin, alongside supporting the development of category strategy to drive future competitive advantage and growth.
Job Context
Halfords is a leading retailer of automotive products and services, with a strong growth trajectory and ambitions to be a £1bn business in the next three years. This role is vital to the delivery of the category strategy, reporting to the Head of Category and being a key member of the category team.
The job holder will be expected to become an expert within their area, working closely with key stakeholders to fully execute the category plan and driving profitable growth.
Key Responsibilities
- Ensure that the customer requirement is at the centre of the decision-making process, working closely with the marketing and customer departments to fully understand customer requirements in the defined area.
- Fully understand each sub-product group at a strategic level in terms of market size, competition offer, supply-side dynamics, market shares, growth, and trends within the market.
- Contribute to building the category plan that captures all aspects of the market, our position within it, and identifies opportunities that will increase sales, profit, and/or market share.
- Pro-actively seek customer feedback on our offer; take action where appropriate.
- Define the brand selection strategy within the category, ensuring that we give our customers a consistent brand offering in line with our 'quality products' strategy.
- Define and manage the range review process, conduct regular analysis of range performance to ensure all products and services are performing in line with expectations.
- Design and implement compelling category promotional campaigns by working closely with the marketing department and all channel owners.
- Develop the pricing strategy in the category and ensure that revenue is maximized.
- Seek regular competitive benchmarking of price position to optimize price elasticity.
- Take positive action in terms of managing product mix to positively impact on company revenue.
- Identify new products and services relevant to the category and bring to market effectively.
- Ensure that existing supplier agreements are suitable and competitive at all times by utilizing procurement and supplier management techniques.
- Implement supplier trading agreements, ensuring suppliers conform to our procurement policies such as ESG, CSR, and Ethical Trading.
- Conduct regular price benchmarking or tender activities to ensure that the business is securing best possible cost prices.
- Agree and track service levels from suppliers; manage poor performance.
- Negotiate and optimize all rebate agreements within the category; pro-actively manage any growth rebates and move spend to maximize returns.
Person Specification
- High level of commercial acumen.
- Previous experience of either Category Management, Procurement, or Buying.
- Customer-focused; skilled at identifying customer needs.
- Skilled negotiator with experience managing large and complex supplier relationships.
- Ability to manage direct reports and inspire all colleagues around them.
- Able to interact effectively with Leadership Team.
- A self-starter, with the ability to act on own initiative and identify best way forward.
- Positive attitude with a can-do spirit and ability to make things happen.
- Able to analyze and interpret large amounts of data and make fact-based decisions.
- Strong engagement skills, with ability to bring key stakeholders along with them.
- Previous knowledge of automotive aftermarket or able to demonstrate an understanding of the industry.
