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Content Marketing Specialist

2 months ago

London, Greater London, United Kingdom Relm Insurance Full time
Job Description

**About the Role**

We are seeking a highly skilled Content Marketer to join our team at Relm Insurance. As a Content Marketer, you will be responsible for developing and executing a comprehensive content strategy that enhances our brand presence, engages our target audience, and drives business growth.

**Key Responsibilities**

  • Content Strategy Development:
    • Develop and implement a content marketing strategy that aligns with Relm Insurance's business objectives and brand voice.
    • Conduct market research to identify target audience needs, preferences, and trends within the specialty insurance industry.
    • Define content goals, key performance indicators (KPIs), and metrics for measuring success.
  • Content Creation and Management:
    • Produce high-quality, engaging content across various formats, including blog posts, articles, whitepapers, case studies, infographics, videos, and social media posts.
    • Collaborate with subject matter experts to gather insights and create informative and valuable content for our audience.
    • Manage the content calendar to ensure timely and consistent delivery of content.
    • Create and maintain competitive content in partnership with Competitive Marketing and support the infusion of competitive differentiation into all content.
  • Collaboration and Coordination:
    • Work with internal teams, including marketing, sales, and product development, to ensure content aligns with company initiatives and supports lead generation and customer retention efforts.
    • Coordinate with external agencies, freelancers, and vendors to outsource content production when necessary, ensuring quality and consistency.
  • SEO and Analytics:
    • Optimize content for search engines (SEO) to increase organic traffic and improve search rankings.
    • Use analytics tools to track and measure the performance of content, providing regular reports and insights to inform future strategies.
  • Brand Consistency and Compliance:
    • Ensure all content adheres to brand guidelines and maintains a consistent tone and style.
    • Stay updated on industry regulations and compliance requirements, ensuring content meets legal and ethical standards.

**Requirements**

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 5+ years of experience in content marketing within the insurance or financial services industry.
  • Proven track record of developing and executing successful content strategies.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail.
  • Strong understanding of SEO best practices and content optimization techniques.
  • Proficiency in content management systems (CMS) and analytics tools (e.g., Google Analytics).
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Creative thinker with strong problem-solving skills and the ability to generate innovative content ideas.
  • Excellent communication and interpersonal skills.

**Benefits**

  • A comprehensive benefits package including 100% paid private medical, dental, vision, and life insurance coverage.
  • 10% Employer pension contribution.
  • Competitive compensation.
  • 28 days of PTO.
  • Education, Wellness, and Parking/Commuter Stipends.
  • An environment where your opinion is not only heard but is crucial to our team's success.
  • Numerous growth opportunities.