CRM Specialist

4 weeks ago

Whitchurch, Shropshire, United Kingdom Zachary Daniels Full time
Unlock Your Potential as a CRM Executive

Are you a results-driven professional with a passion for customer relationship management? Do you thrive in a dynamic environment where no two days are the same? We're seeking a talented CRM Executive to join our marketing team and drive exceptional results for our customers.

About the Role

As a CRM Executive, you'll be an integral part of our marketing team, supporting our ambitious CRM strategy to boost online transactions, loyalty, and customer lifetime value. Your day-to-day will be hands-on and varied, focusing on email marketing campaign creation, testing, scheduling, deployment, and performance monitoring.

Key Responsibilities
  • Deliver effective CRM campaigns across email, SMS, and push notifications
  • Coordinate with Trade Managers and design teams to ensure eye-catching creative assets
  • Work alongside the broader marketing team to develop and refine campaigns
  • Leverage your expertise in A/B testing, ecommerce best practices, and CRM strategy to drive conversions and customer engagement
  • Manage campaign implementation with a focus on cross-sell, upsell, and maximising customer value
What We're Looking For
  • Proven CRM experience, ideally in retail/ecommerce
  • Expertise in A/B testing to optimise campaigns
  • Hands-on with marketing automation (Salesforce Marketing Cloud or similar)
  • Strong knowledge of CRM best practices and industry trends
  • Ability to manage multiple projects in a fast-paced environment
  • Attention to detail and excellent communication skills
Essential Skills
  • Strong understanding of cross-sell/upsell techniques
  • Experience in end-to-end campaign development
  • Proficient in Google Analytics and Excel for performance tracking
  • Able to work well under pressure and adapt to change
  • Collaborative with key stakeholder management experience

We're a forward-thinking, people-first business with a heart for our customers and a commitment to creating positive change. If you're passionate about customer relationship management and ready to take your career to the next level, we'd love to hear from you.

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