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Digital Merchandise Coordinator
2 months ago
We are seeking a highly skilled Digital Merchandise Coordinator to join our team at Lands' End Europe Ltd. As a key member of our e-commerce team, you will play a significant role in establishing and executing business strategy to optimize digital experiences across all Lands' End Europe platforms.
Key Responsibilities- Partner with our Senior Manager E-commerce Europe to develop and implement business strategy for digital merchandise across all Lands' End Europe platforms.
- Actively build and maintain relationships with key 3rd party digital agency relationships, merchant, creative, IT, and marketing teams.
- Plan and develop seasonal strategies, promotional events, site enhancements, and product launches.
- Provide analysis of key product categories' performance and merchandising strategies.
- Serve as a resource for digital enhancement roadmap and process consistency.
- Identify, build, and maintain the customer's digital path to purchase Lands' End merchandise, delivering customer experience enhancements.
- Ensure all digital touchpoints are prioritized, accurate, and up-to-date.
- Conduct regular audits of digital customer experiences, ensuring customer path to purchase (browse and search) is fully optimized to drive product findability, cross-merchandising, conversion, and sales.
- Maintain data integrity for designated business category and identify process efficiencies.
- Identify, monitor, and optimize search performance for a business category.
- Lead and develop improvements that drive efficiencies in the digital merchandising process.
- Perform QA and UAT for site releases and other IT initiatives.
- Strong analytical and creative problem-solving skills.
- Strong financial and commercial experience.
- Effective decision-making, strong analytical, and creative problem-solving skills.
- Proactive, self-starter who can work well both independently and as a member of a cross-functional team on multiple concurrent projects.
