Product Brand Strategist

4 weeks ago

London, Greater London, United Kingdom Purpose Driven Foods Full time
Position Overview

About Purpose Driven Foods

Our mission is clear - TO ENHANCE GLOBAL METABOLIC HEALTH – ONE DELICIOUS PRODUCT AT A TIME.

In a world grappling with a metabolic health crisis, the prevalence of obesity is projected to escalate significantly. Conditions such as Alzheimer's, Type 2 diabetes, fatty liver disease, and cardiovascular issues are increasingly common. Mental health challenges are also on the rise, largely due to dietary choices.

Fortunately, the path to improvement is evident. Reducing carbohydrate intake while eliminating sugar and unhealthy oils has been scientifically validated to enhance overall metabolic health. This is where we step in.

Our founders – Tom, Ben & Ioana – recognized that their extensive experience and expertise could be harnessed to create a brand that truly makes a difference. By merging science with culinary excellence, we have developed a range of delectable, health-conscious products that allow you to indulge in a complete culinary experience.

This is food that brings joy without compromise.

We aspire to ignite a new wave of health consciousness, illuminating the hidden dangers of common food staples while providing clean alternatives that prioritize flavor. We are a driven team eager to transform the world and positively impact lives.

The Opportunity

Product Brand Strategist – Purpose Driven Foods

We are in search of an exceptional Product Brand Strategist. Reporting to the Marketing Lead, this role is crucial in defining and managing the brand identities, narratives, strategies, and market presence of our diverse portfolio at Purpose Driven Foods.

Key Responsibilities:

  • Brand Strategy Development: Partner with the Marketing Lead to craft and execute a holistic brand strategy that aligns with the company's overarching objectives. Ensure uniformity in brand messaging and visual representation across all platforms.
  • Market Positioning: Identify and engage target demographics, analyze market trends, and assess competitor positioning. Refine the brand's market stance to resonate with consumers and distinguish our offerings.
  • Brand Activation: Collaborate with the Marketing Manager and other departments to design and implement integrated marketing initiatives that boost brand visibility, product trials, and consumer engagement. Activate the brand through strategic partnerships, events, and sponsorships.
  • Cross-Functional Collaboration: Work alongside product development, sales, and marketing teams to ensure cohesive brand strategies and messaging. Provide insights on product packaging, labeling, and overall presentation to maintain brand integrity.
  • Creative Content Development: Generate compelling visual and written content to effectively convey the brand narrative. Collaborate with external agencies and internal creative teams to produce impactful, on-brand materials.
  • Digital and Social Media Management: Oversee the brand's presence on social media platforms, crafting engaging content and fostering community interaction with target audiences. Work with digital marketing teams to enhance online visibility and customer engagement. Monitor digital trends and adapt strategies to strengthen the brand's online footprint.
  • Performance Analysis: Monitor and evaluate key performance indicators to assess the effectiveness and return on investment of brand initiatives, adjusting strategies as necessary.

Qualifications:

This role demands a creative and strategic thinker with a passion for branding, a deep understanding of consumer behavior, and the ability to work collaboratively across various teams.

Being open to engaging in cross-functional tasks beyond your primary responsibilities is essential. This includes hands-on activities such as assisting with logistics and ensuring a positive work environment.

  • Bachelor's degree in Marketing, Business, or a related discipline.
  • Minimum of 2 years of demonstrated experience in marketing roles within the food and beverage sector.
  • Strong analytical and strategic thinking capabilities.
  • Experience in community engagement, either directly or indirectly.
  • Excellent communication and interpersonal skills.
  • Ability to think innovatively and strategically.
  • Proven success in developing and executing effective brand strategies from the ground up.
  • Familiarity with digital marketing and social media trends.

What to Expect:

Product Brand Strategist – Purpose Driven Foods

  • Competitive salary based on experience
  • Performance-based bonus
  • Pension plan
  • Generous holiday allowance
  • Additional personal days off
  • Ongoing training and development opportunities
  • A respectful and flexible work environment that values work-life balance
  • Access to a range of our healthy products for personal enjoyment.

Interested in Joining Us?

We look forward to reviewing your application. Our recruitment process is underway, and we encourage you to reach out through the appropriate channels.

At Purpose Driven Foods, we believe that a diverse and inclusive team is essential for success. We are committed to creating a workplace that values diversity and provides equal opportunities for all qualified applicants.

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