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Sales Director

2 months ago

London, United Kingdom Westin Hotels Full time
About the Role

We are seeking a highly skilled and experienced Sales Director to join our team at The Westin London City. As a Sales Director, you will be responsible for driving revenue growth and developing strong relationships with key corporate clients and agencies within the Meetings, Incentives, Conferences, and Exhibitions (MICE) and Groups industry.

Key Responsibilities
  • Set up and manage a defined list of corporate accounts, including prospecting new business, managing and maintaining existing accounts to grow performance and increase market share.
  • Ensure accurate and thorough updates of all account information following meetings, correspondence, business trips, and client entertainment.
  • Analyze historical and other statistical information (market segmentation, business diversity, current partnership deals) to penetrate your given market segment.
  • Conduct sales calls, interviews/presentations, and ongoing account assessments to maximize revenue growth.
  • Collaborate with the marketing team to design and execute sales campaigns, promotions, and packages.
  • Lead the strategy for securing and managing meetings, conferences, and events (MICE), ensuring high-quality service delivery.
  • Monitor sales performance and analyze market trends to identify opportunities for growth.
  • Prepare regular sales forecasts, reports, and presentations for the executive team, showcasing sales activities, pipeline, and performance.
  • Entertain executives, PAs, and travel managers at existing and future potential companies to secure future revenue for the hotel.
  • Organize and attend familiarization trips and hotel site inspections for clients.
  • Plan and execute sales trips to assigned territories as directed and defined in the hotel's sales plan. Calls to include decision-makers, influencers, and bookers.
  • Attend Marriott and trade functions as needed to promote sales and image for the hotel.
  • Lead, mentor, and motivate the Sales and Meetings & Events team to achieve their individual and team targets.
  • Follow guidelines, use Marriott tools, and ensure a structured way of working.
  • Stay up to date with the latest sales trends, Marriott campaigns, and best practices.
Requirements
  • A minimum of 3 years' experience as a Director of Sales in a London 5-star hotel.
  • Good experience of managing and developing strong relationships with key corporate clients and agencies within the MICE and Groups industry.
  • Prior experience of generating and developing account leads, contracting accounts, proposals, and account management to increase production.
  • Excellent knowledge of the UK market.
  • Experience in leading a team.
What We Offer
  • Flexible working (subject to role and probationary review).
  • Staff accommodation rates across the UK (Marriott and 4C Group Hotels).
  • Life Assurance Cover.
  • Cycle to Work Scheme.
  • Technology Scheme.
  • Health Cash Plan (HSF).
  • Referral Bonus Scheme.
  • Workplace pension scheme.
  • Access to Employee Assistance Program (EAP) and Wellbeing Support.
  • Eyecare vouchers.
  • Continuous Learning & Development opportunities.
  • Recognition Programme.
  • Opportunity to attend Social events.