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Strategic Marketing Associate

2 months ago


London, Greater London, United Kingdom CMS Distribution Full time

The Strategic Marketing Associate at CMS Distribution plays a pivotal role in shaping the marketing initiatives, collaborating closely with our sales and technical teams. This position is responsible for managing key marketing projects and serving as the primary contact for both internal and external stakeholders.

The main objectives of this role include designing, executing, and evaluating innovative marketing campaigns and events that align with the company's growth objectives.

Analyzing data and results is a critical component of this position; a commercial mindset and a strong dedication to achieving results are essential.

About CMS Distribution: CMS Distribution specializes in providing high-quality distribution services and solutions, enabling businesses to maximize their potential in the digital landscape.

Strategic Planning:
  • Collaborating closely with the Lead Commercial Marketing Manager and the Head of Brand and Communications, this role significantly contributes to the marketing strategy that aligns with broader business objectives.
  • Responsible for managing marketing budgets, forecasting, and identifying additional revenue opportunities.
  • Develop and synchronize quarterly marketing plans with key strategic partners.
  • Support quarterly business reviews by asking pertinent questions, implementing feedback, and building aligned strategies.
  • Manage marketing finances, ensuring optimal value and ROI from activities and events.
  • Drive customer segmentation initiatives.
Stakeholder Engagement:
  • This role reports to the Head of Brand & Communications, with a dotted line to the Business Unit Director. Effective collaboration and open communication with these roles are crucial for alignment and success.
  • Build strong relationships with sales and technical teams, as well as corporate stakeholders.
  • Understand vendor and customer needs to develop and propose creative campaigns and activities that support their objectives.
  • Work with creative team members to deliver impactful campaigns.
  • Provide coaching and mentoring to junior team members, with potential for future leadership responsibilities.
Project Management & Campaigns:
  • Foster strong relationships with partners, promoting open communication channels.
  • Utilize extensive digital marketing experience to design and implement innovative campaigns.
  • Plan and execute campaigns that align with vendor objectives.
  • Create relevant collateral and content for both internal and external use, such as case studies and data sheets.
ROI Measures & Reporting:
  • Demonstrate a proven ability to manage and enhance ROI on lead generation campaigns.
  • Establish key metrics for all proposed marketing campaigns that align with customer, vendor, and business objectives.
  • Employ a data-driven approach, implementing feedback for continuous improvement.
Essential Skills, Qualifications & Attributes:

Essential:

  • 4+ years of experience in vendor/distributor/reseller marketing.
  • Background in networking or the IT industry.
  • Experience in account-based marketing and customer profiling.
  • Some coaching or mentoring experience to support team members.
  • Relevant Bachelor's Degree.
  • Experience in launching vendors/brands/products into new markets.
  • Event management experience.
  • Familiarity with marketing automation tools, preferably HubSpot.

Desirable:

  • Experience in web optimization (PPC/SEO).
  • Additional language skills are not required but are highly desirable (French, German, Swedish).

Job Types: Full-time, Permanent

Additional pay:

  • Commission pay.
  • Quarterly bonus.

Benefits:

  • Company events.
  • Company pension.
  • Cycle to work scheme.
  • Enhanced maternity leave.
  • Life insurance.
  • Private medical insurance.
  • Referral programme.
  • Sick pay.

Schedule:

  • Monday to Friday.

Application question(s):

  • What are your salary expectations for a new role?

Education:

  • Bachelor's (preferred).

Experience:

  • Digital marketing: 3 years (preferred).
  • Marketing: 3 years (preferred).

Work Location: In person.

Reference ID: JCCMSMP.