Brand Marketing Lead

4 weeks ago


StokeonTrent, Stoke-on-Trent, United Kingdom Arthur Edward Full time

Brand Marketing Lead – Hybrid Role

Are you passionate about the fragrance industry and keen on tracking global trends and innovations?

We are seeking a dynamic individual to spearhead marketing initiatives for a pioneering fragrance company dedicated to transforming the premium fragrance sector. Leverage your expertise in luxury brand marketing to shape strategic direction and execute impactful campaigns for an expanding international brand.

This position offers a hybrid work model, requiring attendance at the office for a couple of days each week.

Key Responsibilities

  • Formulate and implement marketing strategies aimed at boosting brand visibility, increasing sales, and cultivating global customer loyalty.
  • Manage comprehensive marketing campaigns across various channels, ensuring compelling and cohesive brand messaging and visual representation.
  • Collaborate with cross-functional teams to synchronize marketing strategies and facilitate successful product introductions.
  • Lead and motivate the marketing team, offering guidance and professional development while overseeing budget and resource distribution.
  • Evaluate market dynamics, consumer insights, and competitive factors to pinpoint opportunities and guide strategic planning.
  • Assess performance metrics using data-driven insights to optimize and enhance return on investment across all marketing activities.

The ideal candidate is an energetic and hands-on marketing expert who fosters teamwork, communicates clearly, and excels in high-pressure environments. With a keen eye for detail and exceptional organizational skills, you possess a proven track record in luxury brand marketing.

Arthur Edward is a premier recruitment agency specializing in beauty, personal care, and FMCG sectors. We connect exceptional talent throughout the product lifecycle to innovate, launch, and market top-selling cosmetic and beauty products.



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