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Digital Marketing Manager
2 months ago
Gecko Travel Recruitment is seeking a highly skilled Digital Performance Marketing Manager to join our team on a permanent basis. As a key member of our marketing management team, you will be responsible for developing and implementing a robust digital marketing strategy to enhance the online presence and performance of our clients.
The ideal candidate will have a proven track record in digital marketing, with a strong understanding of paid advertising and search engine optimisation (SEO) principles. You will work closely with our senior executive team to develop and execute a comprehensive digital marketing strategy that drives online sales and revenue growth.
Key Responsibilities
- Develop and implement a comprehensive paid digital and SEO strategy to enhance online presence and performance
- Manage digital agencies at channel level, collaborating with our Chief Marketing Officer to ensure effective campaign execution
- Oversee the management of SEO, PPC, Display advertising, PMAX, Paid Social, SMS & WhatsApp marketing, and affiliate marketing channels
- Conduct market research to analyse current industry trends and identify potential growth opportunities
Requirements
- Previous experience in a similar Performance Marketing role, with a strong understanding of digital marketing principles
- Detailed knowledge of new and existing digital models, platforms, and technologies, with a keen eye for emerging trends
- Extensive experience in executing a paid digital strategy, with a strong focus on commercial results
- Excellent analytical skills, with a commercial focus and ability to interpret data-driven insights
What We Offer
- Salary £50-55,000 per annum, with a performance-based bonus structure
- A comprehensive health plan, including company pension and hybrid working model
- Amazing travel benefits, including opportunities to explore new destinations
- A dynamic and supportive team environment, with opportunities for professional growth and development
