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Global Category Lead
2 months ago
We are seeking an experienced Global Category Lead to drive one of our key strategic global portfolios in one of our European Head Offices.
Key Responsibilities- Lead a portfolio of categories by influencing, collaborating & coordinating a cross-functional team & senior stakeholder management.
- Develop a clear growth roadmap with a consumer-first approach, defining product innovation, go-to-market strategy, activation platform, and other key initiatives.
- Set category growth objectives (short & long term) to identify key levers of acceleration.
- Define, plan, execute, and evaluate the success of the innovation pipeline, including concept development, research and development, go-to-market, success model, and KPIs.
- Drive best-in-class activation & execution toolkits (TVC, digital, POS, etc.) with the right consumer insights & touchpoints in partnership with top-tier countries.
- Actively partner with top-tier countries across Europe.
- Coach & develop a top-notch team to grow talent within the organization.
- Take full P&L ownership, including country tracking & A&P management, and drive optimizations & anticipate risks.
- Anticipate consumer trends, competition, and new regulations and how these fit into our growth strategy roadmap.
- Report, track, learn, and suggest improvements by analyzing the impact on sales of marketing actions.
- Leadership skills with a proven record as a strategic thinker and equally the ability to execute with excellence.
- Team development & performance management.
- Stakeholder management skills able to influence peers, leadership, exec, and local teams.
- Proven track record in generating growth through creative thinking, NPD management, and 4Ps excellence.
- A strong drive for results, can-do attitude, and performance tracking.
- Analytical skills.
- Willingness to travel: 20-30% of the time.
- Fluency in English.
- Experience analyzing market data (IQVIA, Nielsen, IRI, etc.) & financials (P&L ownership).
- To qualify for the role, we'd like an experienced marketer (10 years +) preferably in Healthcare, OTC, or FMCG and someone who loves to roll up their sleeves and lead by example.
