Data Insights Specialist

2 weeks ago


Leeds, Leeds, United Kingdom Digital Waffle Full time

Digital Waffle is partnering with a leading UK-based online retailer specializing in beauty and skincare products.

As a Data Analyst, you'll play a crucial role in analyzing extensive datasets and collaborating closely with diverse teams, including eCommerce, Marketing, Brand Management, and Leadership. Your responsibilities will encompass identifying growth opportunities, enhancing business decision-making, and ultimately improving the customer experience.

Key Responsibilities:
  • Work collaboratively with stakeholders to define and refine data requirements.
  • Generate comprehensive reports on key performance indicators (KPIs) on a weekly, monthly, and quarterly basis.
  • Evaluate the effectiveness of marketing campaigns through data-driven analysis.
  • Develop insightful data views and reports to support strategic initiatives.
  • Provide actionable data insights to inform content marketing strategies and storytelling.
  • Integrate external data sources with internal data to identify market trends and competitive advantages.
  • Continuously explore and implement innovative reporting and analysis techniques.
  • Present complex data in clear, concise, and visually appealing formats using data visualization tools.
  • Leverage our Customer Data Platform (CDP) to uncover patterns and trends in customer buying behavior.
Essential Skills:
  • A strong analytical mindset with a passion for data-driven insights.
  • Proficiency in Google Analytics, including GA4.
  • Hands-on experience with Customer Data Platforms (CDPs).
  • Advanced Excel skills and the ability to manipulate large datasets.
  • Excellent teamwork and communication skills to effectively convey findings to stakeholders.
  • Experience with data visualization tools such as Looker Studio.
Desirable Skills:
  • Programming experience in languages like SQL or Python.
  • Familiarity with data warehousing solutions such as Google BigQuery, Power BI, and Tableau.
  • Prior experience in the beauty or retail industry.
  • Knowledge of eCommerce platforms like Shopify and Ometria.


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