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Digital Ad-network is seeking a skilled Senior Dynamics Specialist to champion their programmatic trading efforts. As the first programmatic trader on the team, you will be responsible for trading campaigns from start to finish, planning and selecting inventory, and implementing mid-campaign optimisations. Your expertise in identifying and isolating target audiences using 1st party data will be crucial in ensuring campaign effectiveness. Key responsibilities include:
* Trading programmatic campaigns from start to finish
* Planning campaigns and selecting appropriate inventory
* Implementing mid-campaign optimisations
* Identifying and isolating target audiences using 1st party data
* Conducting campaign analysis to ensure effectiveness
Requirements:
* Programmatic trading experience, ideally from a trading desk or DSP
* Familiarity with at least one major DSP
* Strong analytical skills and ability to identify target audiences
* Knowledge of various optimisation strategies
Salary: £40-50k plus 20% bonus & benefits