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Head of Social Media

2 months ago

London, Greater London, United Kingdom Ruby Magpie Full time
About the Role

We are seeking a highly motivated and commercially-minded individual to lead our social media department and drive its growth as the Head of Social Media at Ruby Magpie.

The ideal candidate will have a proven track record in nurturing and overseeing high-performing teams, delivering best-in-class client service and working collaboratively with other departments on 360 campaigns.

Key Responsibilities
  • Department Leadership and Development:
    • Lead and mentor the social media team, providing guidance, feedback, and professional development opportunities
    • Work closely with the Social Media Account Director on the development of the team
    • Line manage the Social Media Account Director
    • Share knowledge and train other members of the team and wider agency at a high standard
    • Foster a collaborative and innovative work environment
  • Client Services & Growth:
    • Build and maintain strong relationships with clients, serving as a trusted advisor and partner
    • Understand clients' business needs, ensuring our services are continuously supporting them and identifying upsell opportunities
    • Work closely with the Head of Strategy on social brief responses and ensure the successful implementation of social strategies
    • Stay up-to-date on the latest social media trends, tools, and best practices, and incorporate them into our work.
    • Collaborate with other departments to integrate social media into overall marketing campaigns and initiatives
    • Drive innovation and thought leadership in social media, exploring new opportunities and approaches to deliver exceptional results for our clients
    • Lead on resolving client challenges, contract renewals, strategic delivery or growth through the coaching of others
  • New Business and Commercials:
    • Work with the Partners to develop the direction and growth of the social media team in line with the company vision
    • Identify resource needs and lead on hiring for the department
    • Confidently sell the department and agency services to prospective clients
    • Have a strong network and be confident in driving a pipeline of new business into the agency
    • Respond to new business briefs, effectively mobilising the team to deliver creative and innovative proposals
    • Develop and present pitches for new and speculative clients
    • Host effective new business brainstorms
    • Work with the Social Media Account Director to spot commercial opportunities and grow the value of accounts
    • Develop social retainers and project costs based on client needs
    • Create, manage and oversee commercials
    • Cultivate own pipeline for new business
    • Ensure integration with Media and Influencers working closely with the Director on clients and new business.
Requirements
  • Have a positive, can-do mentality
  • Be honest, kind, empathetic and a team player
  • Be able to cultivate networks easily and excel in networking environments
  • Not be afraid to roll up their sleeves when presented with a challenge
  • Be an excellent manager and lead by example
  • Be confident in a presentation environment both virtually and in person
  • Have big ideas and always be thinking of creative ways to drive results
  • Have a finger on the pulse of the social industry
  • Be looking to join an ambitious and culture-driven agency and is up for being a part of the agency's development
  • Provide leadership and motivation, and convey the vision and values of the agency to staff and clients
  • Have a collaborative approach
  • Be an active listener
  • Be a relationship builder, able to maintain and grow client partnerships with the agency

We offer a great benefits package and a hybrid working arrangement (two days in the office).