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Digital Marketing Strategist

2 months ago


Fleet Street, Greater London, United Kingdom Claims Gate Full time
About the Role

We are seeking an experienced and driven Marketing Director with a proven track record of managing successful marketing campaigns for SAAS environments to spearhead our marketing efforts at Claims Gate, a rapidly growing software development company for legal services.

As a growing company, we are seeking individuals who are eager to join a high-performance team and push the boundaries of what can be achieved.

You will focus on developing and executing strategies that enhance brand visibility, drive audience engagement, and support business growth.

We embrace a fully remote working environment, empowering you to deliver high-quality work that best suits your style.

This is a UK-based role.

Key Responsibilities:
  • Develop and execute comprehensive marketing strategies and plans to promote our products and services
  • Build and lead the marketing team, providing guidance and support to drive effective marketing initiatives
  • Oversee the creation and distribution of compelling content across various channels, including blogs, and the company website
  • Manage and optimise marketing campaigns, using data-driven insights to enhance performance and achieve business objectives
  • Coordinate the production of marketing materials, such as brochures, promotional videos, and event collateral
  • Conduct market research and analyse industry trends to identify opportunities for growth and innovation
  • Monitor and report on marketing performance, adjusting strategies as needed to ensure alignment with company goals
  • Collaborate with sales and product teams to develop sales collateral and support lead-generation efforts
  • Plan and execute marketing events, trade shows, and other promotional activities
  • Be available to attend external events and client events across the UK as needed
  • Stay up-to-date with emerging marketing technologies and best practices, sharing insights and recommendations with the team
Required Experience:
  • 5+ years of experience in marketing, with a proven track record of managing successful marketing campaigns for SAAS and leading a team
  • Strong expertise in digital marketing tools and platforms, including social media management, email marketing, and analytics
  • Exposure to event ideation and event management
  • Excellent written and verbal communication skills, with the ability to create and present compelling messages and strategies
  • Demonstrated experience in budget management and strategic planning
Required Skills:
  • Highly creative thinker with a strong eye for design and detail, able to develop innovative marketing solutions
  • Ability to analyse market trends, customer behaviours, and competitive landscape to drive strategic decisions
  • Self-motivated and proactive, with a strong ability to work independently and as part of a team
  • Adaptable and resilient, thriving in a fast-paced, high-pressure environment
Desirable Experience:
  • Bachelor's degree in Marketing, Communications, or a related field is preferred but not essential
  • Knowledge or experience in the legal sector is also preferred but not essential