Community Growth Specialist
2 weeks ago
Job Summary
We are seeking a highly skilled and experienced Community Growth Specialist to join our team at Interflora. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive social media strategy to accelerate our online community growth and engagement.
Key Responsibilities
- Develop and execute a social media strategy to increase our online presence and engagement across multiple platforms, including Instagram, Facebook, TikTok, Pinterest, and LinkedIn.
- Collaborate with the wider marketing team to understand brand and trade objectives and develop an effective content plan that aligns with our business goals.
- Conduct in-depth analysis of consumer social media consumption trends and demands to inform our content strategy and ensure we are meeting the needs of our target audience.
- Develop and manage influencer marketing campaigns to drive brand awareness and engagement.
- Manage and optimize our social media advertising budget to achieve maximum ROI.
- Monitor and report on social media performance metrics, including reach, engagement, and conversions.
- Stay up-to-date with the latest social media trends and best practices to ensure our strategy remains effective and competitive.
Requirements
- Deep expertise and knowledge of the social media landscape and platforms.
- Experience in developing and delivering social media strategies for consumer brands that have driven significant growth in reach and engagement.
- Strong commercial acumen and experience in working within ecommerce brands.
- Excellent analytical and reporting skills.
- Third-party agency management experience.
What We Offer
- A competitive market-rate salary.
- A generous holiday allowance.
- A company pension scheme.
- Health insurance.
- Bonus schemes.
- Staff discounts.
- A flexible and supportive working environment.
- The opportunity to work with a leading brand in the flower delivery industry.
About Us
Interflora is the world's largest and most experienced flower delivery network. We pride ourselves on being the most personable and customer-focused brand in the industry. Our team is passionate about delivering exceptional customer experiences and building strong relationships with our customers and partners.
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