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Digital Marketing Strategist

2 months ago


Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom BMC Recruitment Group Full time

Job Summary

We are seeking a highly skilled Digital Marketing Manager to join our team at BMC Recruitment Group. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy to drive business growth and success.

About the Role

The successful candidate will have a proven track record in digital marketing, with a strong understanding of the role of SEO within an ecommerce environment. You will be responsible for managing the digital marketing channels, including budgeting, campaign planning and collaboration with external agencies.

Key Responsibilities

  • Develop and execute a comprehensive digital marketing strategy to drive business growth and success
  • Manage the digital marketing channels, including budgeting, campaign planning and collaboration with external agencies
  • Work closely with the trading team to ensure a full 360 calendar is in place to support the reach of trading campaigns
  • Ownership of all CRM channels, email and SMS campaigns and referral and loyalty programmes
  • Drive brand awareness, customer acquisition and retention
  • Analyse campaign success, translate data into actionable insights and optimise strategies for continuous improvement
  • Stay abreast of digital trends, tools, and strategies, making recommendations for new approaches

Requirements

  • A proven track record in digital marketing
  • Strong understanding of the role of SEO within an ecommerce environment
  • Strong analytical skills to interpret data and drive informed marketing decisions
  • Strong commercial awareness
  • Excellent communication and project management abilities
  • A proactive and collaborative approach, with the ability to work independently and within a team
  • Budget Management Experience
  • Agency Management and/or people management