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Digital Content Strategist

2 months ago

Abingdon, Oxfordshire, United Kingdom Informa PLC Full time
{"Job Title: Web Content Executive

We are seeking a highly skilled Web Content Executive to join our team at Informa PLC. This is an exciting opportunity to work in a dynamic environment where you will be responsible for creating and curating digital content that engages our key customer groups.

Key Responsibilities:
  • Plan, implement, and optimize digital content to ensure success, using Google Analytics data and keyword research.
  • Act as a key project group member on multi-channel content marketing campaigns, maintaining planning, tracking, and reporting, and contributing ideas for ongoing optimization.
  • Support research to understand channel, customer, competitor, and market developments, feeding outcomes into team planning and process documentation.
  • Develop and utilize web traffic analysis, keyword research, and on-page optimization skills to improve organic search visibility and drive traffic.
  • Create visually appealing, user-friendly web page layouts that align with company/brand guidelines and advise on website content.
  • Identify ways to repurpose existing content in the form of webinars, infographics, etc.
  • Grow and maintain key sources of internal information for the team, including SharePoint pages and project documentation.
  • Manage content calendars and schedules to ensure timely delivery of content across all channels.
  • Contribute ideas for, and provide feedback on, team innovations and strategy implementation, working towards a culture of continuous improvement within the team.
Requirements:
  • Experience in content marketing campaign delivery and an understanding of SEO principles and best practice.
  • Evidence-based approach to activities, with the ability to use data to inform all areas of work.
  • Excellent project management, copywriting, and proofing skills with an eye for digital design.
  • Demonstrable channel and customer awareness, with evidence of using this knowledge to guide own work.
  • Strong communication skills: works collaboratively to build positive working relationships with colleagues.
  • Creative thinker with the ability to generate innovative ideas and solutions.
  • Excellent writing and editing skills with a keen eye for detail and grammar.
  • Experience with digital analytics tools such as Google Analytics or similar.
  • Knowledge and ability of IT systems, including core MS Office packages and content management systems (CMS).
What We Offer:
  • A salary of £35,000 pa.
  • An excellent work/life balance with a fantastic, flexible working culture.
  • 25 days annual leave per year plus bank holidays.
  • Company-funded single cover private medical cover to all colleagues.
  • 3 additional discretionary days off during the holiday season at the end of the year.
  • 4 paid volunteering days each year.
  • Employee assistance programme – offering 24/7 well-being support.
  • Share Match – Plan that matches every share purchased with two free shares.
  • Pension scheme.
  • Life assurance, plus optical and medical care.

This role will be based in the UK and you must have the right to live and work in the UK.

Taylor & Francis has flexible hybrid working options for how employees can work based on their role. The successful candidate will be able to utilize our balanced working model. The role will be predominantly working from home in the UK, with regular travel (at least 5 days a month) to our Head office (4 Park Square, Milton Park) or London office hub (240 Blackfriars Road) required.

We're passionate about ensuring you have all the tools and resources at your fingertips to reach your short and long-term career goals. We'll support you in your journey by working together on your own bespoke Taylor & Francis Development Plan, ensuring you have the resources, tools, support, and coaching that will get you where you want to be.

Once you have submitted your application, we may get in touch with you for an initial screening conversation or ask you to complete a short video interview to enable us to better understand your skills, experience, and motivation. Following this, you will be invited to attend a competency-based interview, either virtually or in person. Typically, we'd then finish the interview process with a final, 2nd stage interview before extending an offer to the successful applicant.

"}