Digital Marketing Specialist
3 weeks ago
Company: RGH-Global
Location: Hybrid, On-site (must be able to attend office, minimum 3 days a week)
Job Type: Full-time
We are seeking a skilled professional to join our team as a Lead Generation & Web Development Specialist. The ideal candidate will have experience in digital marketing, specifically with generating leads for contractors using Google Ads and Pay-Per-Click (PPC) strategies. Additionally, the candidate should have strong web development skills, including building websites, apps, and coding.
Key Responsibilities:
- Generate qualified leads for contractors looking for payroll options, either via umbrella payroll providers or through their own limited companies.
- Execute and manage Google Ads and PPC campaigns to drive traffic and conversion.
- Collaborate closely with the sales department to ensure lead generation aligns with company sales goals.
- Design, build, and maintain a professional website and app that effectively converts leads.
- Provide coding expertise to ensure all technical aspects of the website and digital tools function smoothly.
- Monitor, analyse, and report on lead generation campaign performance, making necessary adjustments to optimise results.
- Stay up-to-date with industry trends, best practices, and tools for lead generation and digital marketing.
Required Qualifications:
- Proven experience in digital marketing, lead generation, Google Ads, and PPC.
- Strong web development skills, including the ability to build and code websites and apps.
- Proficient in HTML, CSS, JavaScript, and other relevant programming languages.
- Experience working closely with sales teams to align marketing and sales strategies.
- Strong analytical skills to track campaign performance and optimise lead generation strategies.
- Excellent communication and teamwork skills.
Preferred Qualifications:
- Experience in the payroll, contractor services, or financial sector.
- Familiarity with SEO best practices and tools to boost web traffic.
- Experience in UX/UI design.
- Knowledge of CRM systems like HubSpot or Salesforce.
Benefits:
- Competitive salary and performance-based incentives.
- Opportunity to work closely with a fast-growing company.
- Professional growth and development opportunities.
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