Digital Marketing Specialist

3 weeks ago


Sandwich, Kent, United Kingdom RGH-Global Full time
Job Title: Lead Generation and Web Development Specialist

Company: RGH-Global

Location: Hybrid, On-site (must be able to attend office, minimum 3 days a week)

Job Type: Full-time

We are seeking a skilled professional to join our team as a Lead Generation & Web Development Specialist. The ideal candidate will have experience in digital marketing, specifically with generating leads for contractors using Google Ads and Pay-Per-Click (PPC) strategies. Additionally, the candidate should have strong web development skills, including building websites, apps, and coding.

Key Responsibilities:

  • Generate qualified leads for contractors looking for payroll options, either via umbrella payroll providers or through their own limited companies.
  • Execute and manage Google Ads and PPC campaigns to drive traffic and conversion.
  • Collaborate closely with the sales department to ensure lead generation aligns with company sales goals.
  • Design, build, and maintain a professional website and app that effectively converts leads.
  • Provide coding expertise to ensure all technical aspects of the website and digital tools function smoothly.
  • Monitor, analyse, and report on lead generation campaign performance, making necessary adjustments to optimise results.
  • Stay up-to-date with industry trends, best practices, and tools for lead generation and digital marketing.

Required Qualifications:

  • Proven experience in digital marketing, lead generation, Google Ads, and PPC.
  • Strong web development skills, including the ability to build and code websites and apps.
  • Proficient in HTML, CSS, JavaScript, and other relevant programming languages.
  • Experience working closely with sales teams to align marketing and sales strategies.
  • Strong analytical skills to track campaign performance and optimise lead generation strategies.
  • Excellent communication and teamwork skills.

Preferred Qualifications:

  • Experience in the payroll, contractor services, or financial sector.
  • Familiarity with SEO best practices and tools to boost web traffic.
  • Experience in UX/UI design.
  • Knowledge of CRM systems like HubSpot or Salesforce.

Benefits:

  • Competitive salary and performance-based incentives.
  • Opportunity to work closely with a fast-growing company.
  • Professional growth and development opportunities.


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