Marketing Propositions Lead

2 months ago


Guildford, Surrey, United Kingdom AQA and AQA Affiliates Full time

About the Role

AQA and AQA Affiliates are seeking two experienced Marketing Propositions Leads to join our newly formed Marketing Propositions team. As a key member of the team, you will leverage a deep understanding of market dynamics, customer needs, and behavior as well as organisational strengths to establish competitive positions for our products and services.

Key Responsibilities

  • Design and develop marketing propositions and go-to-market strategies that drive awareness and demand, ensuring we stand out in the market.
  • Identify and advance strategic brand partnerships that align with our business objectives.
  • Leverage market research and customer insights to inform marketing strategies and optimize ROI.
  • Collaborate with cross-functional teams to develop and execute marketing campaigns.
  • Develop and maintain a deep understanding of our customers' needs and preferences.

Requirements

  • Proven experience in marketing strategy and proposition development.
  • Strong strategic thinking and creative problem-solving skills, with a focus on evidence-based insight.
  • Ability to sell ideas and influence senior stakeholders.
  • Excellent communication skills, with the ability to synthesize complex information into actionable insights and share them clearly.
  • Commercial acumen with a focus on ROI and market opportunities.
  • Experience in leading cross-functional teams and managing complex projects.
  • Comfortable working in uncertain conditions, making decisions with incomplete information.
  • Comfortable challenging the status quo.
  • Resilience and confidence to guide teams and stand by your insights when challenged.
  • A curious, proactive, energetic, and positive attitude.

What We Offer

  • Balance your 35-hour workweek with flexible hours and smart working tools for office and home.
  • Enjoy 25 days of annual leave, increasing incrementally to 30 days after five years, plus up to an additional 4 discretionary days over Christmas and New Year.
  • Take 5 additional paid days to participate in volunteering activities that are close to your heart.
  • Access private medical insurance from day one, covering new and pre-existing conditions.
  • Benefit from our Ride-to-Work scheme, gym access or discounts, Headspace app, and an employee assistance programme.
  • Receive up to 11.5% employer pension contributions with various options through salary sacrifice.
  • Opt for our electric vehicle scheme, including insurance, MOT, service, and breakdown cover.


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