Digital Marketing Specialist
4 weeks ago
We are seeking a talented Digital Marketing Executive to join our dynamic team at TalentHawk. As a key member of our marketing department, you will play a pivotal role in developing and executing effective digital marketing and content strategies.
Key Responsibilities:
- Content Development: Create high-quality content, including blog posts, articles, social media updates, and email campaigns, that aligns with our brand and target audience.
- Design and Visuals: Design visually appealing marketing materials, such as social media graphics, landing pages, and email templates, utilizing Canva.
- Campaign Management: Utilize our CRM system to nurture leads, track customer interactions, and analyze campaign performance.
- Search Engine Optimization: Implement SEO best practices to improve website visibility and organic search rankings.
- Social Media Engagement: Manage our social media channels, engage with our audience, and monitor trends.
- Analytics and Reporting: Track and analyze digital marketing performance using various tools and metrics.
Requirements and Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field (ideally)
- Proven experience in digital marketing, with a focus on content creation, design, and CRM
- Strong understanding of SEO, social media marketing, and email marketing principles
- Proficiency in content management systems (CMS) and design tools (e.g. Canva, Adobe Creative Suite)
- Excellent written and verbal communication skills
- Strong analytical and problem-solving abilities
- Ability to work independently and as part of a team
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