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E-commerce Manager
2 months ago
The E-commerce Manager is a pivotal role at Propaganda Agency Ltd, responsible for driving the company's e-commerce strategy and operations. This role encompasses three key pillars:
Main Responsibilities:
- Primary function - Fulfill the role of e-commerce manager for clients, delivering all necessary deliverables and responsibilities.
- Secondary function - Manage digital projects, ensuring smooth execution, on-time delivery, and within budget.
- Tertiary function - Conduct audits, develop strategic recommendations, and deliver digital strategies that achieve client objectives.
Accountability:
As E-commerce Manager, you will be accountable for the trading performance and profitable growth of clients' e-commerce channels. You will also be responsible for ensuring digital projects run efficiently, on time, and within budget, while supporting the development team and acting as a conduit between them and the client services team.
Deliverables:
- Develop and implement strategic e-commerce plans for clients, including annual strategies and day-to-day trading plans.
- Coordinate internal teams to deploy cross-channel campaigns.
- Manage the day-to-day maintenance of websites, including banner and content changes, visual merchandising, product and offer setup, and optimization.
- Identify, brief, and test web development tasks to deliver new features and functionality and optimize website performance.
- Produce e-commerce channel P&L reports and analyze Google Analytics data to inform strategy.
- Proactively identify digital opportunities and develop strategic recommendations.
- Produce daily trading reports and monthly performance reports.
- Conduct weekly competitor audits.
- Ensure web design and build projects run smoothly, efficiently, on budget, and on time.
- Policing and enforcing the Development Workflow Process.
- Support the development team and act as a conduit between them and the client services team on development projects.
- Audit clients' digital operations to conduct SWOT analyses and develop strategic recommendations.
Key Skills:
- Search, display advertising, social media, and affiliate marketing.
- Experience with website design and build processes, including open-source platforms like Shopify and WordPress.
- Experience with social media platforms, including Facebook, Twitter, and Instagram for business purposes.
- Excellent writing and language skills, with the ability to adapt messaging to achieve results.
- Numerate and comfortable with data manipulation using Microsoft Excel.
- Able to forward-plan and prioritize workload based on business requirements.
- Great communication and people skills, with the ability to present and convince clients.
- Proactive and adept at using initiative to solve problems.
- Familiar with the digital industry, including new product updates, trends, and technological advances.
- Able to understand client needs and adapt approach to meet expectations.
- Open to challenge and willing to collaborate with the wider account team.
