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Business Development and Marketing Executive
2 months ago
The Regional Marketing Coordinator plays a crucial role in supporting the regional Sales team and National Marketing Manager in executing the marketing strategy and Community Matters programme. This position is responsible for coordinating customer communications, supporting business objectives, and driving growth in the region.
Main Responsibilities- Market Analysis and Strategy
Support the regional Sales team and National Marketing Manager in analyzing buyer profiles and local market information to devise a development marketing strategy and make recommendations for tactical messaging and content.
Digital Collateral ManagementPerform regular audits of all digital collateral, including development web pages, Google pay-per-click campaigns, social media, and portals, ensuring that copy and imagery is brand compliant, grammatically correct, and promoting Gleeson's core values.
Content Creation and SchedulingAssist the sales team and admins in ensuring new plot releases are correctly uploaded to the Gleeson website and portals and digital communications are scheduled.
Campaign ExecutionAssist the sales teams in the formation and execution of Home of the Week, Featured Home, and stock plot campaigns across all digital channels and portals.
Performance Monitoring and ReportingAttend weekly meetings with sales to discuss lead performance and provide recommendations of upcoming activity to overcome issues.
Strategic Planning and CollaborationWork closely with National Marketing Manager to support strategic, forward planning on focus developments.
Event Planning and ExecutionAssist the regional team in the organisation of regional development and community events, including show home openings, dignitary visits, and charitable endeavours.
Community EngagementSupport the implementation of Gleeson's Community Matters Programme throughout the region and work alongside sales team to identify local schools, community groups, and other organisations.
Site Visits and Quality ControlConduct regular development visits to ensure that collateral, signage, and the sales arena are brand compliant and in good condition, as well as checking the status of any stock plots and featured homes, ensuring such plots are presentable before focus campaigns are scheduled.
Stakeholder ManagementBuild relationships with key stakeholders, including sales colleagues and RMD, ensuring all parties are aware of any specific campaigns, current development marketing strategies, and messaging and Community Matters-related activity and events.
Required Skills and Qualifications- Effective Communication
Proficient communicator, including strong copy writing skills.
Stakeholder ManagementGood stakeholder management skills.
Time ManagementAble to prioritise effectively with good time keeping.
Industry KnowledgeKnowledge of the house building and/or construction industry.
Driving LicenceUK driving licence.
