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Senior External Communications Director
2 months ago
About the Role:
The Senior External Communications Manager will lead the development and implementation of the External Communications strategy to support the delivery of Anchor's vision and strategic business plan.
Key Responsibilities:
- Provide expert advice to Anchor's Senior Leadership Team, the Communications and Marketing directorate and other internal stakeholders on proactive and reactive public relations, building and manage Anchor reputation as a leading provider of care and housing for people in later life.
- Deputise for Head of External Communications when needed and represent Anchor at external forums.
- Manage, nurture and upskill a team of three in-house communications professionals.
- Manage wider PR/PA agencies providing additional support.
- Project management and event management including facilitating interviews with Executive Committee and media and/or senior political stakeholders.
- Maintain and run a busy and effective press office team including handling proactive media requests and crafting responses to effectively manage reputational matters.
- Develop and deliver positive and proactive PR campaigns across all Anchor's services to drive brand awareness, to time and to budget.
- Develop and deliver thought leadership programme, including writing comment pieces, blogs, commissioning research and managing strategic partnerships etc
About You:
The ideal candidate will have:
- Minimum of 5/6 years PR/Communications experience at a senior level.
- Strong efficiency and organisation skills and can multi-task and lead various activities in a fast-paced environment.
- Excellent written and verbal communication skills a good eye for detail and exceptional proofreading skills.
- A track record of responsibility for media relations and reputation management at a senior level in a customer-facing business, preferably within a regulated environment.
- The ability to engage with and influence people at different levels. Work well under pressure and to deadlines, managing multiple exciting projects.
- Knowledge of the older people's housing and care sectors is preferable but not essential.