CRM Technical Specialist

2 months ago

London, Greater London, United Kingdom ClearScore Full time

Job Summary:

ClearScore is seeking a skilled CRM Technical Coordinator to support our CRM teams across all technical aspects of our CRM programmes.

About the Role:

The successful candidate will be responsible for implementing automation and personalisation programmes, working with marketing analytics and data science to identify and implement automation opportunities.

Key Responsibilities:

  • Support local teams to implement their automation and personalisation programmes.
  • Consolidate and standardise technical processes to enable the sharing of assets and utilisation of current and new platform capabilities across ClearScore Group.
  • Maintain a scalable and accessible frontend codebase that can be used across all markets.
  • Collaborate with the Design function to define and enforce email design system guidelines.
  • Act as the primary point of contact for technical queries related to CRM systems.
  • Educate local teams on the technical intricacies of CRM, improving understanding of the tools they use to better self-serve where possible.

Requirements:

  • Excellent knowledge of HTML and CSS, with the ability to produce email templates from scratch and troubleshoot existing code bases.
  • Previous experience utilising a modern digital marketing platform such as Blueshift, Braze, or Iterable.
  • Understanding of managing and utilising data within a data management platform, with conceptual understanding of event-based architecture.
  • Experience executing email campaigns in a B2C environment.
  • High level of attention to detail and ability to understand data and analysis to guide planning.
  • Expertise in A/B testing methodologies and data-driven decision making.

What We Offer:

ClearScore is a dynamic and innovative company that offers a range of benefits and opportunities for professional growth and development.

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