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Ad Operations Campaign Manager
2 months ago
Gadsme is a pioneering in-game advertising platform that enables global brands to reach their target audiences within premium video games. Our platform is integrated with over 850 games, exclusively monetizing all in-game placements, including clickable banners, videos, and audio ads. With a global supply footprint that's constantly growing, we offer a world-first solution with all in-game formats (display, video, and audio) within one Software Development Kit (SDK).
Gadsme provides a fully transparent platform, giving complete control to advertisers and developers alike, with unique features, real-time data, and IAB-approved ad formats to ensure success. Our platform offers a new advertising medium for game publishers to add incremental revenue to their monetization strategies, while also providing advertisers with an innovative new advertising environment to explore. This approach allows advertisers to reach highly engaged audiences without interrupting gameplay.
Gadsme is the future of game advertising, with our headquarters in Paris, France, and a number of employees also in the UK, with plans to expand into the USA this year. Our current focus is on monetizing mobile in-app games through 2024, however, we will look to expand into PC and console within the next year.
About the Ad Ops Campaign Executive / Manager RoleKey Responsibilities:
- Lead the ad operations and campaign management within the programmatic team, including setup, troubleshooting, delivery, and optimizations of campaigns sold by the Gadsme direct sales team.
- Report into the Head of Programmatic, also UK-based, and assist in programmatic operations, driving revenue via the open marketplace.
- Be responsible for smaller programmatic connections, working autonomously and collaborating with external demand partners to push performance.
- Provide reporting and data duties to management when required, and post-campaign reports to agencies and brands.
- Collaborate with the wider business teams, using data-driven decisions to advise on product and business performance.
Requirements:
- 2+ years of experience in digital advertising, ad operations, or media buying.
- Proven experience with ad trafficking, campaign management, and optimization.
- Experience working with ad servers (e.g., Google Ad Manager, Smartadserver, etc.).
- Familiarity with Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and programmatic platforms.
- Understanding of HTML, JavaScript, and other coding languages for troubleshooting would be beneficial but not required.
- Strong analytics skills, with the ability to use reporting and data to problem-solve and optimize campaigns.
- Good Excel skills – VLOOKUPs and Pivot Tables would be highly beneficial.
- Familiarity with third-party ad tags, viewability metrics, and brand safety tools.
- Ability to manage multiple campaigns and projects simultaneously with attention to detail.
- Confident with client communication via emails and meetings.
- Driven and autonomous, this role will be in charge of their business arm and is required to keep everything running smoothly, with strong problem-solving skills, and an ability to troubleshoot and resolve ad delivery issues.
What You'll Get in Return:
- Competitive salary in the range of £30,000-£35,000 depending on experience and level.
- Fully remote setup, with the option for ad-hoc in-person meetings with your line manager who is based in the South West.
- Chance to join an incredibly exciting ad tech business with highly experienced and successful founders.
- The perfect role for somebody who is excited by cutting-edge tech and the Gaming industry.
