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Health Economics Analyst

2 months ago


Towcester, Northamptonshire, United Kingdom Initiate Full time

**About Initiate**

Initiate is a global market access and health economics consultancy that specializes in helping novel products reach their full potential in the market.

**Job Summary**

We are seeking a highly motivated and organized Business Development Specialist to join our team. As a key member of our business development team, you will play a crucial role in enhancing our market presence, expanding client outreach, and supporting business growth initiatives.

**Key Responsibilities**

  • Collaborate with colleagues across the company to create engaging content for professional social media posts to promote company services and thought leadership in the market access and HEOR sectors.
  • Monitor and evaluate marketing and sales activities to assess effectiveness and ROI.
  • Conduct strategic outreach to potential clients to generate leads and expand our client base.
  • Manage the CRM system to ensure accurate and up-to-date information and effective communication tracking.
  • Develop and maintain business development collateral such as presentations, case studies, and proposals to support sales efforts.
  • Support the management of the website to ensure content is aligned with business development and marketing collateral.
  • Collaborate closely with senior team members to identify new business opportunities and contribute to strategic planning initiatives.
  • Support the planning and coordination of conferences and other industry events, including logistics, marketing materials, and attendee outreach.
  • Attend conferences and industry events to network with potential clients and gather market insights.
  • Monitor industry trends and competitor activities to identify potential business opportunities and market shifts.

**Requirements**

  • You may be a recent graduate or seeking a new challenge.
  • Excellent written and verbal communication skills with the ability to craft compelling content and engage effectively with clients.
  • Strong organisational skills with the ability to work across multiple projects simultaneously.
  • A strong level of proficiency in MS Excel, Word, and PowerPoint is essential.
  • Agile and flexible.
  • Willingness to travel occasionally for conferences and industry events.
  • An undergraduate degree in a relevant subject (e.g., Marketing, Business, Life Sciences or a similar field).
  • Interest in the pharmaceutical industry or healthcare consulting.
  • Fluency in English (written and spoken).
  • Flair for creative digital marketing.
  • Relevant work experience, internships and knowledge of marketing tools.

**What We Offer**

  • Competitive salary
  • Bonus scheme
  • Birthday off
  • 25 days holiday (excludes bank holidays)
  • 3 days leave 'Privilege Days' at Christmas time
  • Healthcare insurance scheme
  • Life insurance
  • Personalised development programme