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Marketing Director
2 months ago
Job Title: Marketing Manager
Company: ROSE & YOUNG RECRUITMENT LTD
Job Type: Full-time
Location: Remote (with occasional office visits)
Job Summary:
We are seeking an experienced Marketing Manager to lead our brand development and key marketing activities. The successful candidate will be responsible for leading the design, development, and publication of marketing materials to support our product offer and build our brand proposition.
Key Responsibilities:
- Lead the client brand position and communication strategy: Work across functions and with the support of the Leadership team to acquire new customers, increase share of wallet with existing customers, and optimize key strategic segments.
- Develop and deliver the company marketing plan: Activities will include direct mail, email, PR, brochures, POS, social media, and website, ensuring the marketing plan is aligned to business goals. Develop industry positioning through engagement with trade bodies and external organizations and partners, including suppliers.
- Manage third-party providers: Ensure agreements and cost management tools are in place. Ensure service levels from third parties are excellent and value.
- Monitor and report on marketing performance: Track and analyze the performance of marketing campaigns using key performance indicators (KPIs) and metrics. Prepare and present detailed reports to senior management, highlighting successes, areas for improvement, and actionable insights.
- Manage marketing campaigns: Oversee the planning, development, and execution of marketing campaigns across various channels (digital, print, social media, etc.). Ensure campaigns are delivered on time, within budget, and meet specified performance metrics.
- Lead and coordinate the marketing team: Supervise, mentor, and provide direction to the marketing team. Foster a collaborative environment to enhance team productivity and creativity.
- Partner with the sales team: Deliver the customer plan, developing bespoke approaches to the key national customer base.
- Lead, develop, and maintain the website: Ensure that it has an ongoing development plan to deliver the customer proposition through product offer, service support, advice, and innovation.
- Develop strong partnerships across functions: Push the product offer, launch new products. Provide customer communication support for tactical and operational challenges.
- Build customer insight: Through research, feedback, and measurement, inform Customer Journey development, Service development, and product offer. Identify new marketing opportunities and competitive positioning.
Requirements:
- Educated to A Level or ideally degree level: With a relevant degree or professional qualifications.
- 5 years' experience as a Marketing Manager: With a proven track record of supporting growth within a business.
- Inline marketing development: With experience of managing budgets.
