Cruise Marketing Director

2 days ago

Sunderland, Sunderland, United Kingdom Hays Travel Full time
About the Role

Hays Travel is seeking a highly skilled and experienced Cruise Marketing Manager to join our dynamic marketing team. As a key member of our team, you will be responsible for developing and executing innovative marketing strategies that enhance our cruise product and resonate with our customers.

Key Responsibilities
  • Lead the planning, management, and execution of marketing campaigns to meet objectives and deliver measurable results
  • Collaborate with internal stakeholders and suppliers to design and manage campaigns within allocated budgets
  • Work closely with specialized functions within the marketing department to integrate expert insights into comprehensive marketing plans
  • Oversee creative development to ensure campaigns are delivered seamlessly from concept to execution
  • Write, edit, and proofread promotional materials to support marketing initiatives
  • Provide detailed reports on campaign performance, including commercial impact and effectiveness
  • Ensure the accuracy and quality of marketing materials, providing final approvals where necessary
  • Utilize data to inform the development of new campaigns and assess the effectiveness of existing ones
  • Conduct competitor analysis to identify market opportunities and stay ahead of industry trends
Requirements
  • A minimum of three years' experience in coordinating and leading marketing campaigns within the travel industry, with a strong preference for cruise experience
  • Proficiency across the full marketing mix, with the ability to implement, manage, and report on campaign performance
  • Strong decision-making skills with a proven ability to take initiative and lead tasks to completion
  • A results-driven mindset, with a desire to meet and exceed targets
  • A positive attitude in all aspects of work, reflecting our Hays Travel company values
  • Exceptional organisational and time management abilities
  • Excellent written and verbal communication skills
  • High attention to detail and commitment to delivering quality work
  • Proactive, with a strong desire for continuous personal and professional growth
  • Represent Hays Travel with professionalism, knowledge, and a proactive approach
About Us

Hays Travel is the UK's largest independent travel agency, specializing in providing good value, quality holidays, alongside excellent customer service. We work with all leading suppliers and can package holidays that include hotels, flights, cruises, tours, attraction tickets, and more. With over 470 Branches throughout the UK and our Head Office based in Sunderland, we are a growing company with a strong presence in the industry.

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