Brand Marketing Strategist

4 weeks ago


Leatherhead, Surrey, United Kingdom Smithers Full time

Opportunity Overview: The role of Marketing Specialist at Smithers Materials Science and Engineering Division is pivotal in designing and implementing marketing initiatives for a wide array of B2B professional and technical services throughout the UK and Europe. The selected candidate will spearhead content marketing efforts, formulate marketing campaigns, and enhance lead generation strategies. A minimum of two years' experience in comparable roles with a proven history of successful marketing campaign execution is required.

  • Oversee content marketing and devise strategies to bolster brand visibility and lead acquisition.
  • Produce engaging content such as articles, webinars, videos, and infographics.
  • Implement marketing campaigns across various channels with an emphasis on lead generation.
  • Direct search marketing initiatives to enhance organic search rankings and attract qualified traffic.
  • Continuously refine marketing activities to boost effectiveness and response rates.

Candidate Profile: The ideal applicant will possess a proactive approach, strong analytical capabilities, and the ability to collaborate effectively with stakeholders. Proficiency in creative copywriting, campaign development, and organic search marketing is crucial. The Marketing Specialist should be detail-oriented, capable of managing multiple campaigns, and demonstrate success in fostering audience engagement and lead generation.

Compensation and Benefits: This global organization provides a competitive salary along with an attractive benefits package for the successful candidate.


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