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Ticketing Director

2 months ago

Fulham, Greater London, United Kingdom Formula E Full time
About Us

Formula E is a pioneering electric motorsport championship that embodies innovation, bravery, and disruption. With over 100 races in iconic cities worldwide, we continue to break boundaries and records. Our mission is to accelerate the development and adoption of electric vehicles, pioneering race-to-road technology that pushes the limits of innovation.

We're not just a sport; we're a catalyst for change. Our unique purpose extends beyond racing, driving sustainable human progress and better futures for all. As the world's first sport certified Net Zero Carbon since inception, we serve as an example of how high-performance sport and sustainability can coexist.

Our Mission

We're committed to EDI and welcome applications from underrepresented groups. We believe in attracting and retaining a diverse workforce to enrich Formula E with a variety of experiences, backgrounds, and perspectives. Our environment supports our colleagues, allowing everyone to reach their individual potential as part of a close-knit team.

Job Summary

The Ticketing Director will report to the Chief Revenue Officer and lead the FIA Formula E's ticketing sales, service department, and B2B2C commercial events. This role requires a blend of strategic planning, operational excellence, team leadership, and stakeholder management to deliver a seamless ticketing experience for fans while maximizing revenue and race experience.

Key Responsibilities
  • Develop and implement short and long-term ticketing sales plans to elevate the effectiveness and efficiency of our racing ticketing operations.
  • Provide leadership to the ticketing department in sales, service, and operations/analytics.
  • Be the point of contact for all marketing ticketing sales, press, merch, fan zones, ensuring contractual requirements are delivered and opportunities for incremental revenue are maximized.
  • Maintain a robust policy for internal allocations and ensure the team delivers those allocations.
  • Assist in creating a corporate culture that motivates staff to perform to their fullest and achieve corporate and personal goals.
  • Review Championship/market/Key Cities data to make recommendations on ticket pricing strategy for 2025 and beyond.
  • Grow and manage revenue from all ticketing inventory while enhancing service areas and maximizing the fan experience.
  • Analyze and identify ways to increase efficiency, improve levels of service, and enhance profitability in all areas of responsibility.
  • Manage and maximize ticketing platform partnerships.
  • Work to ensure ticketing technology and fan experience are seamless, leading edge, and positioned to improve sales opportunities.
  • Develop effective tracking programs to ensure Sales Representatives are successfully meeting their annual goals.
  • Coach and mentor ticket sales professionals to build a strong sales culture.
  • Conduct regular meetings with direct reports and other staff to maintain clear communication, performance expectations, and team synergy.
  • Develop a clear reporting system to keep ownership informed of weekly/monthly developments.
Requirements
  • Minimum of 10+ years of experience managing sales functions, with sports experience strongly preferred.
  • Senior Management experience required.
  • Proven successful sales experience with both national and local client relationships and alliances.
  • Proven strategic leadership skills.
  • Proven experience in strategic business planning.
  • Familiarity with a major sports and entertainment venue.
What We Offer
  • Hybrid working, approx. 3 days a week in our Hammersmith office.
  • Health Cash Plan (including dental, osteopathy, physiotherapy, and wellness area).
  • Perks discount platform (including discounts on gyms, high street brands, cinema, etc).
  • Formula E Store discount.
  • Partner discounts.
  • Local Hammersmith discounts, including car parking and hotels.
  • 25 days holiday + Bank Holidays + Birthday off.
  • Enhanced paid maternity and paternity leave.
  • Pension scheme.
  • Cycle to work scheme.
  • Life assurance cover.
  • Regular social events in office.
  • Annual Awards ceremony and after party.
  • Office fruit baskets and snacks.
  • Multi-purpose room in office.
  • Opportunity to extend your stay when travelling for a race event/weekend.
  • 2 paid days off per year to volunteer for a charity + sponsor charity donations.