Sales Data Analyst
3 weeks ago
At TEXMO PRECISION CASTINGS UK LTD, we are seeking a highly skilled Sales Analyst / CRM Administrator to join our team. This is a dual-role position responsible for analysing sales data and managing our CRM system to drive business growth and improve sales productivity.
Key Responsibilities:- Collect and analyse sales data to assess performance, identify trends, and uncover opportunities for improvement.
- Review and analyse current customer data to understand buying patterns, customer needs, and potential for upselling or cross-selling.
- Analyse market trends and competitive data to support strategic decision-making.
- Develop detailed reports and visualisations to communicate findings and recommendations to sales leadership.
- Oversee the administration of the CRM system, including user management, system configuration, and data integrity.
- Customise CRM fields, dashboards, and reports to meet the needs of the sales team and management.
- Troubleshoot and resolve CRM system issues, collaborating with IT support as needed.
- Conduct regular system audits and updates to ensure optimal performance and data accuracy.
- Monitor and manage the sales pipeline to ensure accuracy and completeness of data.
- Collaborate with the sales team to ensure timely and effective follow-up on leads and opportunities.
- Generate pipeline reports to provide insights into sales forecasts, deal closures, and revenue projections.
- Generate and distribute regular sales reports, including performance summaries, pipeline reports, and forecast analyses.
- Assist in the development of sales forecasts and budgets based on historical data and market trends.
- Develop and implement strategies to improve sales productivity and effectiveness based on data-driven insights.
- Collaborate with sales and marketing teams to design and execute initiatives that drive revenue growth and customer engagement.
- Identify and implement process improvements to enhance the efficiency and effectiveness of the sales team.
- Provide training and support to sales staff on CRM best practices and usage.
- Monitor and manage customer data within the CRM to ensure accuracy and completeness.
- Assist in developing strategies for customer engagement and retention based on CRM insights.
- Bachelor's degree in Business, Data Analytics, Marketing, or a related field.
- 5+ years of experience in sales analysis, CRM administration, or data analysis, preferably in a manufacturing or industrial setting.
- Strong skills in data analysis, with the ability to collect, analyse, and interpret sales data to identify trends and opportunities.
- Proficiency in CRM systems with experience in system configuration, user management, and troubleshooting.
- Advanced Excel skills and familiarity with data visualisation tools (e.g., Power BI, Tableau) to generate reports and dashboards.
- Experience in managing the sales pipeline, tracking deal progress, and generating accurate sales forecasts.
- Strong reporting and presentation skills to communicate insights and recommendations to sales leadership.
- Proven ability to implement process improvements that enhance sales productivity and CRM usage.
- Problem-solving and troubleshooting skills to resolve CRM issues and ensure data integrity.
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