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Lead Brand Insights Analyst

3 months ago

London, Greater London, United Kingdom Tripadvisor Full time
About Tripadvisor Tripadvisor is a leading platform for travel experiences, dedicated to helping people create unforgettable memories through exploration. With an extensive selection of over 300,000 travel experiences, we provide unparalleled flexibility and last-minute availability, ensuring that every day can be extraordinary.

Role Overview:

The Marketing Analytics Team is on the lookout for a Principal Analyst specializing in Brand and Content to deliver insightful, data-driven analysis that supports our Brand and Content initiatives. This position demands exceptional analytical capabilities, business insight, and leadership proficiency.

Key Responsibilities:

Assist the Brand and Content team with comprehensive reporting across social media, website content, and paid advertising strategies. Monitor campaign performance, segment the customer base, identify market trends, and analyze competitor activities. Design and execute a tracking and measurement framework for brand performance metrics. Define, assess, and evaluate paid media Key Performance Indicators (KPIs) in collaboration with the media agency. Transform data into actionable insights to enhance overall performance. Provide timely analytical insights to facilitate informed business decisions. Discover opportunities within data, communicate findings, and recommend strategic actions. Automate reporting processes and handle ad hoc analytical requests. Cultivate strong relationships with stakeholders and team members. Influence strategic planning and drive actionable improvements. Assess the impact of testing initiatives and analyze outcomes. Collaborate with external partners and agencies for tool implementation and tracking methodologies.

Required Qualifications:

Experience: 5-8 years in marketing analytics, preferably within a paid media agency, e-commerce, travel sector, or data-driven consulting. Education: Bachelor's degree in a quantitative discipline (mathematics, economics, engineering, statistics, etc.); a Master's degree is advantageous. A strong passion for data and the art of storytelling through analytics. Proven experience in monitoring and evaluating large-scale brand marketing campaigns. Self-driven problem solver with strategic and analytical mindset. Comprehensive understanding of marketing, travel, culture, and media landscapes. Expertise in measuring marketing effectiveness. Capability to manage multiple projects and meet deadlines. Strong analytical and problem-solving skills with meticulous attention to detail. Excellent interpersonal, verbal, and written communication abilities. Proficiency in social analytics and community management tools (e.g., Sprout, BrandWatch). Advanced skills in Excel, SQL, R/Python, Tableau, and other analytical tools. Willingness to learn new tools, technologies, and methodologies. Start-up mentality with a proactive approach to achieving results. Benefits of Joining Tripadvisor Competitive compensation packages, including base salary, annual bonuses, and equity options. Flexible work arrangements to suit your lifestyle, promoting a remote-friendly collaboration approach. Work-life balance is integral to our culture, fostering trust and accountability. Donation matching program to support your charitable contributions. Tuition assistance for professional development and career advancement. Lifestyle benefits to invest in your well-being, whether for travel, wellness, or personal interests. Travel perks to enhance your personal development through exploration. Employee assistance programs to support you through various life challenges. Comprehensive health benefits with competitive premiums. Our Core Values We aspire to lead and harness our talents to reach new heights. We embrace relentless curiosity, challenging the status quo. We believe in collaboration, learning from and valuing one another. We prioritize customer service, striving for exceptional experiences. We aim for continuous improvement, fostering a safe environment for growth. Our workplace is inclusive, encouraging diverse identities and experiences to revolutionize travel.

If you require accommodations during the application process due to a medical condition or disability, please reach out to your recruiter for assistance.

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