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Product Brand Strategist

2 months ago

Peterborough, Peterborough, United Kingdom Kevin Edward Consumer Full time

Company Overview

Kevin Edward Consumer is a distinguished organization comprised of a select array of brands dedicated to the production of premium personal care and beauty items for both consumer and trade markets.

The company specializes in the design, manufacturing, and distribution of products across three primary operational sectors: Owned Brands, Private Label Supply, and Contract Manufacturing.

With a diverse customer base that includes leading drugstore chains, grocery retailers, and high-end fashion brands, Kevin Edward Consumer serves clients throughout the UK and is expanding into international markets.

The organization is renowned for its outstanding customer service and consistently pioneers advancements in product and brand development, setting industry benchmarks.

Role Responsibilities

The role encompasses several critical areas, including:

Brand Performance: Strategy and Analytics

Overseeing brand and product performance, actively managing product ranges by evaluating high and low performers, assessing profitability, and identifying growth opportunities.

Brand Execution: Online and Offline

Driving exemplary execution and presentation of the brand in both retail and digital environments.

Marketing Management and Execution

Administering the complete marketing mix, which includes trade plans in collaboration with sales teams, above-the-line marketing initiatives, and social media strategies.

The brand regularly conducts in-store events and pop-up opportunities, focusing on idea generation, budget management, sales tracking, and collaboration with the sales team and Brand Ambassadors to optimize results and enhance consumer awareness.

Sales and Commercial Leadership

Presenting brands to key customers both domestically and internationally, in partnership with the sales team, while managing ongoing brand and marketing initiatives directly with significant clients.

Ensuring that all new and existing products align with company margin criteria and perform effectively.

Agency Management

Overseeing PR and social media agencies, including budget management, performance tracking, and annual planning.

Monitoring performance and KPIs to ensure successful delivery for the brand and the broader business objectives.

New Product Development (NPD) Program

Maintaining and enhancing a pipeline of innovative ideas for brand development to boost market competitiveness, informed by insights into the external environment, including consumer, customer, and competitor trends.

Acting as a key driver of NPD within the organization, coordinating cross-functional activities, and collaborating closely with buyers, packaging technologists, R&D teams, suppliers, and customers.

Trend and Innovation Monitoring & Consumer Insights

Ensuring comprehensive awareness of new product launches, innovations in product development, marketing strategies, and social media trends, applying relevant insights to the business.

Utilizing a data-driven approach to understand consumer insights and market dynamics.

Specific tasks to achieve the above include, but are not limited to:

  • Creation and implementation of brand plans
  • Collaboration with UK and Export sales teams on brand opportunities and market-driven presentations
  • Guiding the Creative and R&D teams in product concept generation and NPD
  • Conducting product cost analysis, profitability assessments, and margin contributions
  • Engaging in risk analysis and critical path management
  • Managing packaging and artwork processes, including copywriting and repro coordination
  • Overseeing product lifecycle management
  • Analyzing EPOS, promotional, and event sales data
  • Forecasting product launches
  • Developing merchandising strategies
  • Generating samples and mock-ups for PR, pre-production, and customer presentations
  • Conducting competitor shopping analysis and reporting

Candidate Description

The ideal candidate will possess:

  • Exceptional communication skills, both written and verbal
  • Creative and innovative thinking abilities
  • Strong commercial acumen and a solid understanding of business challenges
  • A collaborative approach and the ability to work effectively within a team
  • Influencing skills and the capacity to guide others
  • An open and trustworthy demeanor
  • Demonstrated leadership capabilities
  • The ability to manage multiple projects and prioritize effectively
  • A self-motivated, deadline-driven attitude
  • Experience thriving in fast-paced environments and adapting to change
  • Professionalism, adaptability, and flexibility
  • Previous management experience or the potential to advance into such a role

Qualifications

  • A proven high level of intellectual ability, likely evidenced by strong academic performance (2:1 or equivalent), or through relevant experience or test results
  • High proficiency in MS Office applications, including Excel, PowerPoint, and Word
  • A valid driving license

Experience

A minimum of three years of brand management experience is required, demonstrating expertise across all facets of branding, including strategic planning, performance monitoring, and NPD, with the ability to influence management across various functions such as sales and product development.

Experience in the FMCG sector, particularly within the health and beauty industry, is preferred, especially with brands positioned in premium price segments and channels, including both offline and online retail platforms.