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Creative Marketing Coordinator

2 months ago

Marlborough, Wiltshire, United Kingdom Sarah Raven Full time

Location: Marlborough Office

Company Overview: Sarah Ravens Kitchen & Garden is a prestigious online gardening retailer, renowned for its curated selection of plants, seeds, bulbs, and gardening supplies, all personally chosen by the celebrated author and broadcaster, Sarah Raven.

ROLE SUMMARY

We are seeking a motivated and imaginative Marketing Assistant to support our CRM Marketing Manager in executing a comprehensive multi-channel CRM strategy. This role presents an excellent opportunity for the selected candidate to gain in-depth knowledge of digital marketing fundamentals and expand their skill set while learning from a seasoned CRM Manager within a well-established e-commerce environment.

This entry-level position offers a diverse range of responsibilities, allowing the successful candidate to showcase their creativity while also engaging in basic data analysis and administrative tasks. The Marketing Assistant will contribute to the development and execution of transactional, automated, and broadcast email campaigns that align with our brand identity and overall business objectives. We are looking for a creative individual with strong writing abilities and meticulous attention to detail to ensure that all marketing communications meet the highest standards.

If you thrive in a collaborative setting and enjoy networking, this role could be ideal for you. The Marketing Assistant will serve as a crucial liaison between various internal departments, optimizing marketing opportunities and enhancing our planning processes, website, and overall strategy. In addition to working with internal teams, the right candidate will cultivate relationships with our partner agencies to establish feasible timelines for seasonal marketing initiatives, ensuring all parties are informed throughout the project lifecycle.

As part of this role, the Marketing Assistant will gather, analyze, and disseminate key statistics and up-to-date information regarding market conditions, competitor insights, and current trends, as well as share vital data related to Sarah Raven's business performance. Consequently, some analytical skills are essential to assist the team in making informed, data-driven decisions and enhancing the customer experience across all marketing channels.

This position offers a fantastic opportunity for a self-motivated individual interested in supporting customer acquisition and retention strategies to advance key marketing channels. While existing horticultural knowledge is advantageous, it is not a prerequisite for success in this role.

KEY RESPONSIBILITIES

  • Provide comprehensive support to the CRM Marketing Manager and the broader Marketing Department in the briefing, creation, and production of both print and digital marketing materials.
  • Assist in the creation, testing, implementation, and scheduling of ongoing campaigns across the email marketing channel by coordinating with the creative, buying, merchandising, and website teams to ensure brand consistency and a seamless customer journey.
  • Develop a solid understanding of the content management system to help optimize the online customer experience and maintain consistency between digital marketing campaigns and key web landing pages.
  • Collaborate with the Customer Services team and Operations Manager to ensure that all transactional, order-related emails function correctly and deliver a high level of customer service.
  • Support the ongoing ideation and testing of new automated email marketing series based on customer behavior and data insights.
  • Manage the day-to-day maintenance of relevant marketing calendars and proactively share these with the wider business to keep key stakeholders informed of upcoming marketing activities and promotional plans.
  • Work closely with the CRM Marketing Manager to assist in providing basic analysis that will inform more effective marketing strategies for both new and existing customers, including monitoring marketing-generated revenue and promotional performance.
  • Develop a strong working knowledge of the business's email service provider platform and commercial segments to support effective database management and growth.
  • Stay updated on current industry trends and best practices by monitoring key competitor marketing channels.
  • Act as a primary contact in creating necessary briefs to support print catalog production schedules, fostering effective working relationships with internal and external stakeholders to meet objectives and deadlines.
  • Perform basic administrative tasks such as raising purchase orders, updating the marketing budget tracker, and drafting meeting agendas and minutes.
  • Embrace the core values of the Sarah Raven brand, focusing on trust, effective communication, responsibility, innovation, customer-centricity, collaboration, and problem-solving.
  • Undertake any other duties as reasonably requested.

SKILLS AND EXPERIENCE

Essential:

  • Highly organized and detail-oriented, capable of managing multiple projects in a fast-paced environment.
  • Strong analytical skills with the ability to understand account performance and key performance indicators.
  • Confident communication skills, both written and verbal.
  • Proven ability to build strong working relationships; a team player who contributes positively to team culture and approaches tasks with a problem-solving mindset.
  • Some knowledge of key marketing principles; willingness to learn is essential.
  • A creative thinker with the ability to generate innovative ideas.
  • Proficient in Microsoft Office programs, particularly Microsoft Excel.

Desirable:

  • Educated to degree level or completed a marketing-related qualification.
  • Experience using an email service provider platform.
  • Previous experience in a Marketing Team.
  • A proactive approach to testing and optimizing campaigns.

KEY PERKS

  • Enhanced holiday entitlement
  • Birthday leave
  • Volunteer day
  • Private medical insurance
  • Staff discount
  • Discounted shopping opportunities

Salary: £24,000 per annum

We are committed to promoting equality of opportunity for all staff and encourage applications from individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage and civil partnerships. We believe in hiring the best person for the job, supporting their growth, and celebrating their individuality.