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Email Campaign and Content Strategist

3 months ago

London, Greater London, United Kingdom Zinc Full time
About Us

Zinc is at the forefront of transforming the reference and background checking landscape for innovative organizations that prioritize candidate experience. Established with a vision to enhance transparency and efficiency in recruitment, Zinc is an early-stage startup experiencing significant growth. Our founding team brings extensive expertise in recruitment, talent acquisition, and HR technology, aiming to redefine the standards of background checking.

We pride ourselves on being a culture-first organization. This commitment goes beyond hosting regular company and team events; it encompasses a respectful and autonomous environment that encourages new ideas, supports flexibility, and operates with a flat hierarchy. While our social events enhance camaraderie, the essence of Zinc's culture inspires innovation, celebrates achievements, and motivates our team about the future.

A highlight of our team-building initiatives is our annual retreat, where we gather to strengthen our bonds and share experiences.

Role Overview

In this position, you will have the opportunity to shape your role significantly. We foster an agile environment that empowers you to introduce and implement new ideas. Your responsibilities will include:

Email Engagement Strategies: Develop and oversee engaging email nurture workflows, optimizing sequences and utilizing automation to connect with our audience effectively.

Content Development & Strategy: Spearhead the creation of a dynamic content strategy, producing captivating materials such as blogs, case studies, and whitepapers.

Website & Landing Page Content: Write compelling copy for our website and landing pages, converting visitors into customers through persuasive language.

Sales Support Copywriting: Create impactful copy that aids our sales team and commercial efforts, enhancing conversion rates and facilitating deal closures.

Performance Analysis & Improvement: Track the effectiveness of our content, copy, and email initiatives, continuously refining strategies for enhanced engagement and outcomes.

Ideal Candidate Profile

Passionate Writer: You have a flair for crafting engaging copy across various formats, including emails, blogs, and websites.

Diverse Content Experience: You possess skills in both short and long-form content creation, with a talent for storytelling and an understanding of SEO principles.

Detail-Oriented: You prioritize accuracy and consistency in your work, whether through editing or fact-checking.

Email Copywriting Expertise: You excel in writing impactful email content that drives engagement.

Proficient in HubSpot: You are familiar with HubSpot or similar platforms, ready to implement effective lead nurture campaigns.

Creative Thinker: You generate innovative ideas for blog posts and email content, consistently bringing fresh perspectives.

Analytical Mindset: You enjoy analyzing content performance and identifying opportunities for optimization.

Adaptable & Versatile: You thrive in a dynamic setting, capable of switching between various tasks, from writing case studies to conducting customer interviews.

Effective Communicator: You engage confidently with team members across departments, ensuring authentic and rich content creation.

Compensation

£45,000 - £50,000

Work Environment

We value in-person connections and flexible working arrangements. Our hybrid model allows for two days in the office each week.

Benefits

We offer a comprehensive benefits package, including:

  • 24 days of annual leave plus bank holidays and your birthday off
  • £1200 annual benefits allowance
  • Early finish on Fridays
  • Annual company retreat
  • Enhanced parental leave policies
  • Statutory pension contributions
  • Employee share options
  • Access to coaching services
  • Company social events and team lunches
  • Nursery workplace benefit scheme
  • Electric car leasing options
  • Celebration of employee milestones